Lead Ad Operations - Yield Management

AT&T•Dallas, TX

13d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Work Location: Dallas, TX At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Role Overview: Lead Ad Operations & Yield Management for Currently Media & Advertising is responsible for executing the end-to-end strategy and optimization of digital advertising and campaign operations across the Currently consumer-facing digital properties – including Currently.com, consumer email and portal experiences, and ATT.com. This position will be responsible for oversight and operations of AT&T’s ad internal digital ad inventory and experience working with market-leading exchange platforms such as Google’s Ad Manager is a necessity for successful business unit operations. This role serves as the advertising operations lead for AT&T’s strategic partnership with Yahoo, working collaborative to enable joint monetization plans and optimize ad stack performance. The Lead is also responsible for the campaign development and execution of all direct and programmatic inventory enabled on AT&T’s digital storefront, att.com This position will lead advertising operations, reporting, and analytics with a focus on improving average revenue per user and driving advertising demand stability. This is a high-impact, results-oriented role that blends business leadership, partner management, and digital media expertise. The ideal candidate will bring deep experience in ad monetization, campaign execution, ad stack operations & development, and digital content strategy—along with a proven ability to work cross-functionally and influence both internal teams and external partners to optimize digital experiences.

Requirements

5+ years of experience in digital media, advertising operations, or campaign management, with a strong track record of driving revenue and performance through ad monetization.
Expertise in ad operations and campaign planning, execution, and optimization across desktop, mobile web, and email.
Strong analytical skills and proficiency in advertising platforms, new technologies, analytics tools, and reporting systems.
Exceptional collaboration, communication, and organizational skills, with experience managing cross-functional initiatives.
Familiarity with ad tech ecosystems, programmatic & direct sales monetization models, along with ad personalization and first-party data strategy.
Background in digital performance marketing or digital media monetization in a telecom, media, or tech environment.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
Multiple years of experience & proficiency with ad exchange operations ( GAM, Amazon Ads, Adobe Ads, Trade Desk, OpenX, etc.) & developing insights with Business Intelligence tools ( G360, Adobe, Tableau, Power BI )
Proven success in managing external media or technology partners, ideally in a digital advertising or publisher environment.
Experience working with large digital publishers or within a joint venture media structure.
Deliver sustained growth in digital ad revenue and ARPU through high-performing campaigns and strategic monetization initiatives.
Maintain strong alignment and shared execution between AT&T and Yahoo, with a transparent pipeline of joint priorities and measurable results.
Improve digital advertising effectiveness across email, ATT.com, and portal properties through testing, optimization, and targeting strategies.
Advance AT&T’s advertising footprint and influence within the digital ecosystem by championing innovation, performance, and customer relevance.
Collaborative leader with a proven ability to influence across internal teams and external partnerships.
Strategic thinker with strong executional discipline.
Results-driven with deep understanding of digital media business models & associated technologies.
Data-savvy and insights-oriented; comfortable with campaign analytics, KPIs, and revenue drivers.
Agile, solutions-focused, and resilient in dynamic, high-stakes environments.

Responsibilities

Act as the primary ad operations lead and counterpart to Yahoo for Currently, managing the collaborative advertising roadmap across Currently.com, AT&T’s portal and email experiences, and ATT.com.
Execute advertising monetization strategy and campaign performance across AT&T’s digital properties, with a focus on increasing ARPU, user engagement, and revenue contribution from digital media.
Develop and manage an ongoing pipeline of campaign and advertising initiatives in collaboration with Yahoo, including new ad product testing, performance optimization, and operational improvements.
Oversee site performance reporting, user engagement trends, campaign analytics, and yield analysis to evaluate advertising effectiveness, identify UX and performance concerns, and adjust levers in real-time.
Collaborate with internal stakeholders—including Media, Marketing, Finance, Legal, Product, and Analytics—to ensure campaign success, revenue alignment, and strategic integration.
Ensure operational excellence and partner accountability through consistent measurement, forecasting, and reporting on advertising KPIs.
Own relationship with internal partners for all AT&T FP&A activities.
Represent AT&T’s digital media business interests in leadership forums and external partner conversations, providing strategic insights and influencing future roadmap development.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone