KI US Pathways Content Lead

Kaplan • Phoenix, AZ

1d • $15

About The Position

Position Summary Scope and Accountability: Owns hands-on writing, content planning, creative direction and workflow. Accountable for ensuring content is imaginative, compelling, and distinctive, while directly supporting customer experience strategy, campaign delivery and partner priorities. Core Responsibilities: Personally lead content planning against customer experience, campaign and product priorities, translating briefs into bold, creative content ideas and plans Act as the creative lead for content, shaping concepts, narratives and storytelling approaches across formats Remain hands-on in creating and writing, editing and elevating priority content, not just reviewing final outputs Work closely with Campaign, Product Marketing and Social teams to co-create content that is timely, engaging and emotionally resonant Brief, inspire and challenge content specialists, freelancers or agencies to raise creative ambition and originality Lead content management, including maintaining content accuracy, relevance and freshness over time, and working closely with Web Operations to plan reviews and updates. Use insight, experimentation and AI-enabled tools to explore new formats, angles and ways of telling stories Ways of Working, Autonomy and Decision Making: Operates as a hands-on creative lead, balancing strategic intent with active involvement in ideation and execution Owns creative direction, prioritization and sequencing decisions within agreed strategy and timelines Encourages experimentation and calculated risk-taking to improve creative impact Collaborates with Brand Messaging Manager – Global to ensure that global guidelines are followed and consistently applied, but suitable to the NA specific needs Essential Criteria/Skills: Editorial planning: strong hands-on content leadership experience with a clear creative point of view Strong writing/editing: proven ability to originate, shape and deliver compelling marketing content across channels Confidence leading creative conversations and challenging briefs constructively Experience working collaboratively with campaign, product and digital teams SEO/GEO awareness Strong knowledge of CMA rules and compliance Comfortable using insight and AI-enabled tools to spark ideas, test concepts, and evolve creative output Direct Reports: Content Specialist – NA Matrix working model: Senior Marketing Manager - NA Senior Product Marketing Manager - NA Marketing Manager - Canada Senior Brand Messaging Manager – Global Video Producer – Global On-shore NA team Recruitment Directors NA Partnerships and Operations teams NA Universal expectations Strategy is set at destination level, orchestration happens through Senior Marketing Managers, delivery happens in regions and specialist teams, and central teams exist to accelerate, not approve. AI, Innovation & Creativity Actively use AI‑enabled tools, data and new ways of working to improve quality, speed and impact in their own areas of work Show curiosity and openness to experimentation Apply creativity to problem‑solving, not just to outputs Continuously improve how work is done, not simply deliver activity Skills, Experience & Seniority Each role aligns to the expectations for its seniority band as defined in the levels section. Individuals are expected to operate comfortably at that level of decision‑making, ownership and accountability. Attitude & Ways of Showing Up All roles operate in a matrix working model and are expected to work with an extended list of colleagues, not just their immediate team Creative thinking, and ability to question the status quo Self‑starting and accountable for outcomes Collaborative and non‑territorial Comfortable with ambiguity and change Commercially minded and pragmatic Calm, constructive and resilient under pressure All teams are designed to be able to pick each other’s work, providing back-ups or additional support in peak times or absences Once hired, must Be aware of who is the designated safeguarding Lead for Kaplan Languages Be aware of how to identify safeguarding concerns and how to appropriately respond to these Complete, in a timely fashion, any safeguarding training assigned to you Report any safeguarding concerns to the Designated Safeguarding Lead (DSL) in the school As a member of the school team, be responsible for all aspects of our students safeguarding and welfare in conjunction with the wider school and company management teams Must pass a criminal background check Physical Requirements Sitting Standing Walking Climbing Lifting up to 50+ pounds Pulling Pushing Carrying Grasping Reaching Bending Visual Acuity Color Determination Speaking Listening An equivalent degree abroad or acceptable experience in lieu of education: two years of experience for every year of formal education required Location KAP Phoenix ASU Employee Type Employee Job Functional Area Student Acquisition Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Kaplan International, the international division of Kaplan Inc., encompasses a range of businesses: a dynamic English-language training provider with 40-plus schools across the globe, a range of Pathways programmes which help international students progress onto degree programs at top-ranked university partners in the U.K., U.S., and Australia, a leading higher education institution in Singapore where more than 18,000 domestic and international students study towards diplomas and degrees and a professional and vocational training operation in Australia and Asia Pacific. Application Process We have recently launched our new Workday recruitment system. Just a few tips before you start your application: Step 1: Create an Account - You only need to create this once, the first time you apply through our new system. Any subsequent applications you make can be done through your account. Step 2: Upload a CV/resume or use your Linkedin profile - Unless your Linkedin profile is very comprehensive, we would prefer a CV/resume Step 3: Checking the data - When you upload a CV/resume or apply through Linkedin our system will extract the data and populate our form. Although this function is clever, it doesn’t always get the data into the right boxes so you will need to look through and edit as needed. Step 4: Contact details - Include your contact details so we can get in touch with you Step 5: Application questions – These are just some extra details we need from you. We do require a cover letter so you may want to prepare one before starting your application. It is not possible to return to a half completed application. Your data must be submitted in one session. Step 6: Review and submit - make sure all your information is correct and then Submit and you’re finished. If you get really stuck, drop us an email to [email protected] and we’ll do our best to help! California Worker Privacy Statement

Requirements

• Editorial planning: strong hands-on content leadership experience with a clear creative point of view
• Strong writing/editing: proven ability to originate, shape and deliver compelling marketing content across channels
• Confidence leading creative conversations and challenging briefs constructively
• Experience working collaboratively with campaign, product and digital teams
• SEO/GEO awareness
• Strong knowledge of CMA rules and compliance
• Comfortable using insight and AI-enabled tools to spark ideas, test concepts, and evolve creative output

Responsibilities

• Personally lead content planning against customer experience, campaign and product priorities, translating briefs into bold, creative content ideas and plans
• Act as the creative lead for content, shaping concepts, narratives and storytelling approaches across formats
• Remain hands-on in creating and writing, editing and elevating priority content, not just reviewing final outputs
• Work closely with Campaign, Product Marketing and Social teams to co-create content that is timely, engaging and emotionally resonant
• Brief, inspire and challenge content specialists, freelancers or agencies to raise creative ambition and originality
• Lead content management, including maintaining content accuracy, relevance and freshness over time, and working closely with Web Operations to plan reviews and updates.
• Use insight, experimentation and AI-enabled tools to explore new formats, angles and ways of telling stories

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees