Key Accounts Manager

MadTree Brewing CompanyCincinnati, OH
1d$62,245 - $87,296Hybrid

About The Position

The Key Accounts Manager drives revenue growth by developing and managing relationships with key chain account buyers across our largest sales channel. This role requires a strategic thinker who can identify opportunities, negotiate effectively, and ensure flawless execution of programs and plans. They will be an avid MadTree ambassador who lives the behaviors — Connect, Grow, and Give a Fck.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field — or equivalent professional experience
  • 3+ years of sales experience in the craft beverage, CPG, or adjacent industry
  • 2+ years of experience calling on national or regional chain accounts
  • Demonstrated knowledge of the On and Off-Premise key accounts environment and the three-tier distribution system
  • Proven ability to build and maintain effective working relationships with top-level account decision makers, distributor partners, and internal stakeholders
  • Professional organizational, analytical, and communication skills — written and verbal — with the ability to tailor your message to different audiences
  • Demonstrated negotiation skills and the ability to think and act strategically in a competitive market
  • Ability to analyze high volumes of sales data from multiple sources, including IRI, VIP, iDig, and KARMA
  • Proficiency in Microsoft Excel for data entry, sales tracking, and ongoing spreadsheet management
  • Ability to build and maintain organized reporting tools and working documents using Google Sheets and/or Excel
  • Experience creating and delivering professional sales presentations using Google Slides or equivalent tools
  • Proficiency with Google Workspace and Microsoft Office applications
  • Valid driver's license with active auto insurance, a clean driving record, and a reliable personal vehicle
  • Ability to travel regionally up to 25% of the time, with occasional evening, weekend, and national travel as needed

Nice To Haves

  • Experience in the craft beverage industry with existing relationships in the OH and/or KY market
  • Familiarity with distributor management and national/regional chain account planning processes
  • Experience presenting category reviews and business plans to retail buyers
  • Comfort working in a fast-moving, independent environment with a high degree of ownership and autonomy

Responsibilities

  • Account Relationship Management
  • Build and maintain trust-based relationships with key chain account buyers by developing and presenting strategic pitches designed to deliver volume growth and dollar share in the markets we serve
  • Conduct regular buyer meetings to sell-in new products, programs, and promotional activities — including new and limited-release products
  • Develop "second-level" relationships with store operations and management to gain a competitive edge in jump-ball retail opportunities
  • Maintain a consistent market visitation schedule across all assigned territories, working from a quarterly target account list with clear priorities and outcomes
  • Revenue Strategy & Business Development
  • Aggressively pursue new distribution opportunities and execute a strategic account plan that drives measurable growth in chain accounts, both on-premise and off-premise
  • Lead the development and execution of account-level initiatives within the Craft and RTD segments, including promotions, pricing, programming, and distribution strategies
  • Assist in Annual Business Planning by delivering customer overviews, category insights, and volume and financial forecasts that inform the broader commercial strategy
  • Develop and implement account-level survey processes to verify execution of programs and close gaps before they become problems
  • Data, Analytics & Reporting
  • Complete monthly and quarterly business reports based on data, observations, and insights from the market.
  • Manage VIP and Armadillo/IRI subscriptions, including new item submissions, portfolio maintenance, data discrepancy resolution, and KARMA Survey maintenance
  • Deliver in-depth analysis of brand performance and category trends to drive internal strategic planning, retail presentations, and monthly distributor planning sessions
  • Measure, monitor, and report on all Key Performance Indicators; develop and execute tactical plans to close any gaps against strategic targets
  • Communicate sales and promotional activity, monthly chain updates, pricing changes, new products, and promotional calendars to all relevant stakeholders in a clear and timely manner
  • Cross-Functional Collaboration
  • Serve as the connective tissue between key chain accounts, distributor partners, and the internal MadTree sales team — ensuring shared expectations, clear accountability, and disciplined execution across brands, programming, pricing, timing, and volume
  • Partner with internal teams (marketing, creative, finance) to align programming with brand strategy and ensure sell-in materials are sharp and on-brand
  • Company Culture & Professional Development
  • Enthusiastically participate in a minimum of 16 hours per year of paid volunteer work for MadTree Impact initiatives
  • Complete assigned training programs and maintain current knowledge of market trends, competitive landscape, and the three-tier system
  • Perform other job-related duties as assigned by management
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