Key Account Sales Executive

Wismettac Asian Foods, Inc•Santa Fe Springs, CA

About The Position

The Key Account Sales Executive works with multi-location mainstream food service or mainstream retail clients selling Wismettac’s new and diverse food products. You will develop an understanding of the client’s needs, and educate them on Wismettac’s products and services to ensure the company achieves its ambitious sales growth aspirations. This role will be responsible for developing sales in the designated target market by identifying new sales opportunities by contacting prospective customers by cold calling, premise visits, networking, lead generation, proposal submission, and customer follow-up to establish future growth potential for new business and concentrate on expanding the gross profit for the team. Identifying and developing potential clients through cold calling prospects, networking, working with our extensive existing database, and utilizing various leads. Developing new clients while maintaining and expanding relationships with existing clients and following up with key decision-makers. Assist in evaluating territory performance against established objectives/ guidelines (sale forecast, budget, number of new accounts, gross margin, etc.) and take appropriate action to improve performance. Travel to customers and potential customers’ facilities providing them with information and support as required to secure and maintain business. Understand and execute the sales plan and price adjustments based on management’s instructions. Provide an accurate forecast of sales by customer and product on a timely basis. Create, manage, and drive to sales acceptance, all inbound and outbound leads. Collaborate with the branch sales team, and other sales divisions to leverage new account development for the branch office. Assist with customer/ product development by collaborating with internal teams (Sales HQ, PMD, and PSSD) to provide the best solution to the customer to optimize the demand generation/creation effectiveness of the product line. Actively participates in new business development planning sessions by consulting within a team-based work environment to ensure the identification of quality opportunities. Responds to complaints from assigned customers and coordinate solutions through operations. Provides excellent customer service by communicating back to the customers with positive responses. Relay market needs and requirements back to internal divisions, including management, operations, and logistics teams. Communicate new product and service opportunities, information, or feedback gathering through field activity to appropriate company staff. Cooperate with the accounting department to ensure the collection of accounts receivable due. Provide timely reporting of activities in the field to assist in business and product planning. Submits sales activity reports and other reports as needed. Other duties as assigned.

Requirements

Bachelor's degree in business, marketing, economics, or related field.
3 years of related sales with mainstream food industry experience.
Experience utilizing a computer, including familiarity with Microsoft Office software (Word, Excel, Outlook) and Oracle ERP software.
Must have a valid US driver’s license (Canada driver’s license for Canadian positions)
Knowledge of principles and methods for showing, promoting, and selling products or services, including but not limited to creating sales strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of Asian Food products.
Knowledge of Microsoft applications (i.e. Word, Excel, Access, PowerPoint) and Oracle ERP software
Multitask and keep projects progressing simultaneously.
Strong communication and conversation skills.
Communicate effectively and work cooperatively with the sales staff, management, and clients.
Business analysis experience and the ability to identify and suggest improvement opportunities.
Ability to organize and prioritize numerous tasks and complete them under various time constraints.
Ability to perform his or her job responsibilities as the workload fluctuates.
Ability to be outgoing, courteous, genuine, and approachable.
Ability to be self-confident and mature, with a positive attitude and approach to work.
Ability to be cooperative and able to work as part of a team.
Ability to verify, draft, and update database quickly and accurately.
Ability to travel to customer’s location.

Responsibilities

Identifying and developing potential clients through cold calling prospects, networking, working with our extensive existing database, and utilizing various leads.
Developing new clients while maintaining and expanding relationships with existing clients and following up with key decision-makers.
Assist in evaluating territory performance against established objectives/ guidelines (sale forecast, budget, number of new accounts, gross margin, etc.) and take appropriate action to improve performance.
Travel to customers and potential customers’ facilities providing them with information and support as required to secure and maintain business.
Understand and execute the sales plan and price adjustments based on management’s instructions.
Provide an accurate forecast of sales by customer and product on a timely basis.
Create, manage, and drive to sales acceptance, all inbound and outbound leads.
Collaborate with the branch sales team, and other sales divisions to leverage new account development for the branch office.
Assist with customer/ product development by collaborating with internal teams (Sales HQ, PMD, and PSSD) to provide the best solution to the customer to optimize the demand generation/creation effectiveness of the product line.
Actively participates in new business development planning sessions by consulting within a team-based work environment to ensure the identification of quality opportunities.
Responds to complaints from assigned customers and coordinate solutions through operations.
Provides excellent customer service by communicating back to the customers with positive responses.
Relay market needs and requirements back to internal divisions, including management, operations, and logistics teams.
Communicate new product and service opportunities, information, or feedback gathering through field activity to appropriate company staff.
Cooperate with the accounting department to ensure the collection of accounts receivable due.
Provide timely reporting of activities in the field to assist in business and product planning.
Submits sales activity reports and other reports as needed.
Other duties as assigned.