Jr. Digital Media Public Relations Specialist

webfx.com•Harrisburg, PA

1d•$45,000 - $47,500•Onsite

About The Position

The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomesâbrand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chiefâstyle leaderâdeveloping story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life

Requirements

A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above
Relationship building and professional networking
Persuasive communication and pitching
Brand positioning and reputation management
Content strategy, ideation, and editorial direction
Digital PR, earned media, and authority building
Familiarity SEO, backlinks, and search trust signals
Deep curiosity about media trends, internet culture, and publishing ecosystems
Ability to see the âbig pictureâ while managing many moving parts

Responsibilities

Build & Manage Publisher Relationships
Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
Earn consistent publication opportunities through reputation, credibility, and the quality of ideasânot transactional outreach.
Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
Drive Earned Media & AI Search Visibility
Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
Help clients build trust and authority in the eyes of Google Search and AI search engines.
Specialize in earning AI Search citations and references â a core driver of visibility in modern search experiences.
Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.
Content Strategy, Ideation & Tastemaking
Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
Build content frameworks and creative direction for writers rather than executing all writing personally.
Ensure all content aligns with brand voice, authority positioning, and publisher expectations.
Brand & Reputation Building
Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
Establish credibility through a history of high-quality publications and recognizable bylines.
Represent the company and its publishing network as a polished, authoritative media partner.
Owned Media Network Leadership
Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
Use owned media to strengthen personal and organizational credibility with third-party publishers.
Contribute to positioning our network as award-winning, professional, and industry-respected.
Client Impact & Strategy
Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
Align publisher placements with broader digital marketing and SEO strategies.
Leverage your network to secure coverage across virtually any site on the web.
Help pioneer and scale innovative services in AI SEO and modern digital PR.

Benefits

Opportunities to Learn and Train With Our Team!
Our âBootcampâ training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position
World-class on-the-job training from the experts (think Sr. Digital Media team, not the HR team) as well as opportunities for ongoing personal learning and development
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
A Place to Grow Your Career
WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.
In-Person Experience Alongside Our Team of Industry Experts
This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Potential promotional path for Digital Media Public Relations Specialist:
Content Marketing Specialist
Content Marketing Analyst
Digital Publishing Consultant
Lead Digital Publishing Consultant
Sr. Digital Content Consultant
We've been named the Best Place To Work in Pennsylvania 10 times ð
We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA! AND we're continuing to grow! ð±ð
Entry-level roles - over 90% of our openings are open to brand new college grads! ð
Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
Love animals? Cool, so do we! That's why we have a Pet Friendly Office ð¶
Profit Sharing ð°
Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar â
Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!
On-site Yoga sessions
On-site Fitness Center ðï¸ââï¸
150% Company Match Of Personal Charity Donations
Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXerâs work directly contributes! ð
Supplemental Insurance
100% Company Match 401K (up to 4%) ð°
Generous Paid Time Off ð
Employee Wellness Program, including a free FitBit and fitness challenges ð
Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books with incentive program to boot ð
Humanitarian Trips âï¸
Health/Vision/Dental Coverage
New Parent Support ð¶ð¿ð¶
Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
Home Buyer Program ð¡
Personal Desk Fund ð°
Green Commute Benefits
Pawternity Leave ð±
Merit-based promotions (we promote from within, you will move up and grow here!)
The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients