The Growth Project Management division will collaborate closely with the company's leadership to implement an analytics and experimentation-driven growth strategy for digital products. This will involve working with junior project managers to define the scope of minimum viable prototypes for both internal and external client projects. These projects will utilize customer research, data analysis, market insights, and competition analysis to inform strategic decisions. By leveraging usability studies, customer feedback, and A/B testing, the team will define customer problem statements, value propositions, and prioritize features for phased project launches. Decision-making will be guided by market research and revenue forecasts to assess business feasibility and ensure alignment with growth objectives. The division will lead the development and execution of comprehensive go-to-market plans for new products, incorporating pricing strategies, sales enablement, and customer engagement initiatives. Marketing automation and CRM tools will be leveraged to optimize lead generation, customer retention, and engagement. The team will also be responsible for integrating web analytics products into the company's digital assets, building a robust analytics stack to support growth marketing efforts. Thought leadership will be shared both within the organization and at industry events to keep the company ahead of market trends. Finally, the division will work closely with the marketing team to build automation programs based on data analysis and segmentation, driving sustained growth and maximizing business impact.
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Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees