Internet Sales Manager - Fowler

Fowler Automotive • Norman, OK

7d

About The Position

Internet Sales Manager – Fowler Holding Company Are you a born communicator AND a born leader? Because our Internet Sales department needs both. Earn a great living doing what you love and join our dealership family as our new Internet Sales Manager. Emphasis will be placed on providing excellent customer communications while managing the Internet Sales process. In this role, you will supervise a sales team in a manner that aligns with our dealership’s highest standards. We only hire the best! If that’s you, then let’s talk. Job Responsibilities ESSENTIAL DUTIES include but are not limited to the following. Other duties may be assigned. Weekly prepares reporting showing Good/Bad lead counts, percentage rates of lead response to good leads, appointments set to good leads, shows to appointments, closing to show, and outbound communication attempts by store and AI team members. Weekly Identifies opportunities of improvement within company systems such as, but not limited to: CRMs, Call-tracking and recording, Agentic AI systems and by preparing and interpreting reports that are relevant. Weekly, based on their findings, strategizes with the Director of Marketing on areas of short term focus with maximum return on effort. Monthly, communicates recommended courses of action to GMs and schedules group training sessions with in-store teams followed by 1 on 1 time with individual team members that handle leads. During 1 on 1 training sessions demonstrates techniques on live leads and calls with customers while the trainee observes. Selects, designs, modifies phone training scripts and shows in-store teams on how to drill and practice them. Knows the current month’s closing rate % of leads on each store and can articulate the current course of action underway to improve in each. With approval from the Director of Marketing – creates and fine tunes CRM lead handling processes. Creates, modifies, and fine tunes Email and Text templates to maximize engagement in a way that fits the store’s unique sales processes. Audits monthly lead marking practices to ensure a proper consistent count of good and bad leads across all stores. Quarterly Audits call-tracking systems to ensure phone call leads are being logged in the CRM. Monthly trains and audits AI agents on best practice word tracks Reports on sales team member’s willingness to adopt training and offers observations on team member’s talents, strengths and opportunities of improvement. Assists Director of Marketing, and IT with managing CRM accounts and basic troubleshooting and communicating with CRM performance manager on outstanding technical CRM issues. Trains sales team members on missed appointment & rescheduling procedures as well as interviewing and rescuing deals through unsold showroom visit follow-up. Trains and encourages sales teams to modify word tracks in accordance with the month’s sales events or special campaigns. Creates outbound campaigns in the CRM and training on word tracks for the same. Can train in-store management staff on how to use existing CRM reports to troubleshoot areas of opportunity or breakdown of process. Creates custom reports for special use cases. Creates, Maintains and updates a training manual for internet lead handling and phone up training as well as a CRM use guide. Maintains a personal as well as outwardly projects a positive attitude toward the potential in increasing lead closing rates. Willing to stand in and act as Internet Sales Manager for a local store in cases of employee turnover or emergency situations. Meets and trains in-person once a month at all stores within the group including those in and outside their state of residency. Must be willing and able to make multiple plane trips a month to stores out of market and stay overnight when necessary. Reviews franchise OEM provided scoring on lead handling and assists the store in meeting or exceeding OEM required scores or above average scores for the region/district. Stays up to date on latest lead handling technologies including AI assisted, automated systems and willing to commit to continuous learning programs to keep their own skills sharp. Reports any negative issues regarding team members, vendor services, lead providers and assists the Director of Marketing in quantifying lead quality from different sources. Maintains a professional appearance in dress, grooming, speech and conduct. Attends conferences related to internet lead handling at the request of Director of Marketing. Actively seeks to protect customer data by ensuring access rights to the CRM are properly set up and maintained, checks that all former team members are properly removed from the system. Checks email frequently and respond to inquiries immediately. Delivers messages intended for other departments promptly. Notify customers that their messages have been forwarded to the appropriate team members for prompt attention.

Requirements

• Knows and understand the federal, state, and local laws which govern retail automobile sales.
• Valid Driver's License and MVR acceptable to our Insurance Carrier
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Responsibilities

• Weekly prepares reporting showing Good/Bad lead counts, percentage rates of lead response to good leads, appointments set to good leads, shows to appointments, closing to show, and outbound communication attempts by store and AI team members.
• Weekly Identifies opportunities of improvement within company systems such as, but not limited to: CRMs, Call-tracking and recording, Agentic AI systems and by preparing and interpreting reports that are relevant.
• Weekly, based on their findings, strategizes with the Director of Marketing on areas of short term focus with maximum return on effort.
• Monthly, communicates recommended courses of action to GMs and schedules group training sessions with in-store teams followed by 1 on 1 time with individual team members that handle leads.
• During 1 on 1 training sessions demonstrates techniques on live leads and calls with customers while the trainee observes.
• Selects, designs, modifies phone training scripts and shows in-store teams on how to drill and practice them.
• Knows the current month’s closing rate % of leads on each store and can articulate the current course of action underway to improve in each.
• With approval from the Director of Marketing – creates and fine tunes CRM lead handling processes.
• Creates, modifies, and fine tunes Email and Text templates to maximize engagement in a way that fits the store’s unique sales processes.
• Audits monthly lead marking practices to ensure a proper consistent count of good and bad leads across all stores.
• Quarterly Audits call-tracking systems to ensure phone call leads are being logged in the CRM.
• Monthly trains and audits AI agents on best practice word tracks
• Reports on sales team member’s willingness to adopt training and offers observations on team member’s talents, strengths and opportunities of improvement.
• Assists Director of Marketing, and IT with managing CRM accounts and basic troubleshooting and communicating with CRM performance manager on outstanding technical CRM issues.
• Trains sales team members on missed appointment & rescheduling procedures as well as interviewing and rescuing deals through unsold showroom visit follow-up.
• Trains and encourages sales teams to modify word tracks in accordance with the month’s sales events or special campaigns.
• Creates outbound campaigns in the CRM and training on word tracks for the same.
• Can train in-store management staff on how to use existing CRM reports to troubleshoot areas of opportunity or breakdown of process.
• Creates custom reports for special use cases.
• Creates, Maintains and updates a training manual for internet lead handling and phone up training as well as a CRM use guide.
• Maintains a personal as well as outwardly projects a positive attitude toward the potential in increasing lead closing rates.
• Willing to stand in and act as Internet Sales Manager for a local store in cases of employee turnover or emergency situations.
• Meets and trains in-person once a month at all stores within the group including those in and outside their state of residency.
• Must be willing and able to make multiple plane trips a month to stores out of market and stay overnight when necessary.
• Reviews franchise OEM provided scoring on lead handling and assists the store in meeting or exceeding OEM required scores or above average scores for the region/district.
• Stays up to date on latest lead handling technologies including AI assisted, automated systems and willing to commit to continuous learning programs to keep their own skills sharp.
• Reports any negative issues regarding team members, vendor services, lead providers and assists the Director of Marketing in quantifying lead quality from different sources.
• Maintains a professional appearance in dress, grooming, speech and conduct.
• Attends conferences related to internet lead handling at the request of Director of Marketing.
• Actively seeks to protect customer data by ensuring access rights to the CRM are properly set up and maintained, checks that all former team members are properly removed from the system.
• Checks email frequently and respond to inquiries immediately.
• Delivers messages intended for other departments promptly.
• Notify customers that their messages have been forwarded to the appropriate team members for prompt attention.

Benefits

• Fowler offers medical, vision, dental, life, & disability insurances.
• Fowler has a 401K employer matching plan, Paid Time Off, Volunteer Paid Time Off, and Paid Holidays & Parental Leave.
• Fowler also offers its employees access to an employee assistance program.
• Fowler offers job specific education to include student sponsorships, internships, manufacturer and dealership training with Graduate & Tool Incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed