Internet Sales Manager

Homes By West Bay LLC•Riverview, FL

16h•Onsite

About The Position

The Internet Sales Manager (ISM) is responsible for managing and optimizing all digital lead generation and conversion efforts for Homes By WestBay & Casa Fresca Homes. This role oversees all internet sales consultants, lead management systems, and customer engagement processes to drive appointment set rates, community traffic, and home sales. The ISM plays a critical role in delivering exceptional customer experience from first inquiry through appointment scheduling and handoff to on-site sales consultants.

Requirements

Bachelor’s degree or equivalent professional experience. Preferable degrees: Business, Marketing, Communications, or a related field. Ai Certifications are a plus
1+ years of experience in internet sales, inside sales, or lead management, preferably in homebuilding, real estate, or high-consideration sales environments.
Strong understanding of CRM platforms (Salesforce) and digital lead management systems.
Proven ability to improve lead conversion rates and sales performance.
Excellent communication, coaching, and organizational skills.
Data-driven mindset with strong analytical and reporting capabilities.

Responsibilities

Oversee the day-to-day operations of the Internet Sales team.
Ensure response to all online leads, phone calls, emails, chats, and text inquiries.
Establish and monitor lead response time, follow-up cadence, and conversion benchmarks.
Optimize lead nurturing strategies to maximize appointment set rates.
Manage and continuously improve customer journey workflows.
Hire, train, coach, and develop Internet Sales Consultants.
Conduct performance evaluations and provide ongoing coaching and feedback.
Establish team goals performance tracking metrics.
Serve as the primary owner of CRM lead management systems (e.g., Salesforce)
Ensure data accuracy, reporting integrity, and consistent CRM usage across the team.
Maintain texting, chat, and AI automation strategies.
Provide insights into lead quality, campaign effectiveness, and buyer trends.
Participate in campaign planning to improve cost per lead, appointment rates, and ROI.
Track and report weekly and monthly performance metrics, including:
Lead response time
Contact rate
Appointment set rate
Appointment kept rate
Conversion to sale
Prepare and deliver weekly KPI reports to VP of Sales Operations & Division Manager (DM), providing actionable insights, trends, and recommendations.
Develop strategies to improve overall funnel performance.
Ensure a high-quality, consistent brand experience across all digital touchpoints.
Handle escalated customer issues related to internet sales interactions.
Maintain a strong focus on customer satisfaction and service excellence.