International Marketing specialist-Asia

Trove Brands • Lehi, UT

7h

About The Position

Join Trove’s International Marketing team to help deliver our brands to the world. As an International Marketing Specialist - Asia on this team, you’ll operate at the intersection of brand, product, marketing, and content, helping to drive brand awareness, shape go-to-market strategies, and ensure every launch and campaign delivers both customer value and brand consistency.
You’ll collaborate closely with Sales, Creative, Social and Digital teams to bring Trove’s brands, products and experiences to life.
This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building meaningful connections with people across the globe.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent experience
• 3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
• Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must.
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
• Proven track record of leading cross-functional product launches
• Commercial acumen and familiarity with both retail and direct-to-consumer models
• Excellent communication and storytelling skills — with an ability to simplify and clarify
• Data-fluent, with the ability to translate performance metrics into strategy

Nice To Haves

• International experience/familiarity with Asia region preferred (but not mandatory)

Responsibilities

• Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
• Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
• Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
• Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
• Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees