Speedway Motorsports, Inc. (Smi)-posted 9 months ago
Intern
Hampton, GA
Motor Vehicle and Parts Dealers

Atlanta Motor Speedway is a key location in the Speedway Motorsports nationwide network of entertainment venues. Speedway Motorsports maintains a consistent focus on four core principles: Take care of teammates, Be known for remarkable events, Positively impact our community, Profitably improve. Atlanta Motor Speedway (AMS), located just south of Atlanta, is one of NASCAR's premier motorsports destinations, featuring a completely reconfigured 1.5-mile high banks oval, the exclusive Club One, and over 850 acres of multi-use entertainment options hosting over 200 annual events. Our annual race schedule is headlined by the NASCAR Cup Series and Feld Monster Jam. In addition, AMS operates Legends of Georgia with over 40 dates of on-track short track activity each year. The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates compassionately accountable for taking our best practices 'the last mile' - optimizing them for maximum value to all stakeholders while sharing insights on how to improve our company. The Atlanta Motor Speedway Field Marketing Internship is a paid promotional internship position in the Marketing and Promotion department that will provide hands-on grassroots marketing and promotional experience. The Field Marketing team is a grassroots marketing group that is responsible for the implementation and execution of various races, fairs & festivals, community events, and activities in the greater Metro Atlanta area and throughout Georgia. Activities include interacting with customers and prospects, generating consumer leads, and representing Atlanta Motor Speedway.

  • Manage displays and collateral at all events (including set-up and tear down)
  • Engage fans at events
  • Build database by getting fans to sign-up for giveaways
  • Document and prepare a detailed report of each event including estimated number of attendees, amount and type of collateral distributed, etc.
  • Submit a final review which will include an overview of each event, the success of each event, and suggested changes to make the program more successful
  • Become an educated brand ambassador by developing and maintaining knowledge of AMS and various key racing personalities
  • Be the outgoing personality that captivates an audience
  • Approach strangers and interact in a natural conversation
  • Identify future events to participate in while speaking with fans
  • Assist in the general marketing efforts of the Speedway
  • Additional duties as assigned
  • Currently enrolled or recently graduated from a four-year College/University
  • Passionate about sports, motorsports and/or sports marketing
  • High integrity and confidentiality
  • Result oriented and creative
  • Possess strong interpersonal, communication, analytical, written, and verbal skills
  • Innovative thinker and self-starter with perseverance to lead teams to success
  • Promotional experience is a plus
  • Local market knowledge is a plus
  • Paid internship
  • Hands-on grassroots marketing and promotional experience
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