Intern-Copywriter

Holland America Group • Miami, FL

25d • Hybrid

About The Position

Princess Cruises, one of the world’s most recognized premium travel brands, offers guests unforgettable MedallionClass experiences across hundreds of global destinations. Our 10-week paid Summer Internship Program gives students hands-on exposure to the dynamic cruise and leisure travel industry. Interns contribute to meaningful projects while participating in professional development, leadership sessions, and enrichment activities that showcase life at Princess. We are looking for an amazing Intern, Copywriter to fill this role, which is based in our Doral office. This position is for a copywriter who is responsible for delivering copy that creatively communicates key selling points. Candidate will also work with marketing team members, upholding brand guidelines while asking the right questions and turning the answers into copy that resonates with the Princess audience. The copywriter will be a team player who can take direction from multiple sources, collaborate with designers and ultimately distill complex ideas into approachable and intriguing content. This role requires understanding of messaging hierarchies, where a piece sits in the customer funnel, and what information customers want and need. The person in this role is tasked to deliver great work on tight deadlines and bring a passion for travel into writing that connects our audience with the best destinations in the world. Here is a summary of what Princess is looking for in its Intern, Copywriter. Is this you?

Requirements

• Currently enrolled in an accredited college or university program.
• Proficient in Microsoft Suite
• Competent & confident writing in English with excellent grammar, written and spoken communication skills
• Willingness to master and enforce Princess style guide and brand voice
• Ability to manage ambiguity and be flexible in solving problems
• Portfolio or Portfolio link must be included with your resume for consideration
• Ability to work independently and in a team environment.

Nice To Haves

• Interest in the cruise and travel industry is a plus.

Responsibilities

• Write compelling copy for digital media (emails, eflyers, social posts, video scripts), such as subject lines that elicit opens.
• Work with a designer on print work (direct mail, ads, brochures) that breaks through the clutter. Must thrive at writing punchy headlines and body copy that paints a picture (and sells a product).
• Create copy for TA support materials (ads, flyers, emails, banners) that is on brand and also works for various third parties.
• Write onboard material (digital signage, terminal signage, collateral) that conveys the brand voice while being clear.
• Contribute to casino branding efforts, writing emails and direct mail as needed.
• Brainstorm for ad hoc projects, such as the holiday and birthday ecards and naming venues.
• Review direct mail about to release to printer, as well as 1st and 2nd round bluelines, for inaccuracies.
• Perform other duties as assigned.

Benefits

• Contribute to real projects that make an impact.
• Access to learning resources, mentorship, and skill-building opportunities.
• Connect with industry professionals and peers across departments.
• Gain insight into operations and innovation within a global brand.
• Opportunities to showcase your work and celebrate achievements.
• Learn about potential career paths and future opportunities within the organization.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed