Interactive Strategy Director

TATA Consulting Services•New York, NY

36d•Onsite

About The Position

Other agencies talk about how stories and systems can influence and change the world. At Tata Consultancy Services (TCS), we've been making that vision a reality for over 50 years. Our capabilities in strategy, marketing, creative, design, data, operations and technology serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. Making technology work for people and brands isn't just what we do best, it's who we are. TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world's biggest advertising and marketing services companies. We harmonize strategies, systems and stories to creatively engineer brand transformation at global scale. Our Strategy team helps CMOs and CXOs rewire brand connection and function to elevate consumer engagement, customer experience and operational excellence. We are seeking a senior Strategy Consulting leader to drive our clients' digital brand transformations, accelerate our practice growth and shape the next revolution in hyper-intelligent marketing and customer experiences. The objectives for this role are to: Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation. Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients Differentiate our services and elevate our consulting capabilities by codifying methodologies and driving adoption of emerging technologies. Grow our people in strategic consulting and client relationship development practices

Requirements

This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business ecosystem. The right leader will bring a balance of business, analytical, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.
Ability to shape a transformation program in any and all digital business, marketing, growth and experience strategy domains, leveraging existing TCS assets or creating something unique in-tandem with client pursuits
Demonstrated ability to grow consulting services through development of new offerings/ capabilities and the acquisition/retention of the proper talent to sell and deliver it to the market
Strong background in the sales and delivery of digital business, marketing and experience transformation solutions, knowledge of digital marketing and omnichannel experience strategy, associated processes and organizational implications
15 years' experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains
Bachelor's degree or higher in business, management or relevant domain; master's degree desirable
Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchma rking, concepting and analysis (e.g. PPT, Excel, Keynote, Figma, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Responsibilities

Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing strategy, growth strategy, customer experience strategy, creative and digital brand transformation.
Develop perspectives for current and prospective clients on market disruption and opportunity by synthesizing cultural, company, category, channel and customer insights
In collaboration with creative, design, data, technology and marketing specialists, shape compelling narratives for experience-led digital transformation that will contextualize recommended investments and position TCS as a strategic partner to our clients
Serve as ambassador of TCS Interactive to other TCS operating teams to build understanding of our capabilities, value proposition and market positioning
Work with various TCS teams to shape engagements focused on improving an organization's digital business, marketing and experience strategy capabilities
Provide senior-level expertise, guidance and leading practice inputs on transformation engage ments, serving as core Program Leader to ensure transformation programs meet client and TCS expectations
Develop strategic partner relationships with key cross-functional client stakeholders to ensure alignment on vision, direction and path for digital transformation
Expand TCS relationships and engagements within current accounts and elevate in-flight work to bridge from tactical to strategic
Develop and advance practice offerings within the marketing, growth and customer experience strategy consulting domain to create competitive advantage and meet emerging market demand. Manage talent to achieve established growth targets (business development and delivery)
Serve as a driving force for thought leadership development and represent TCS Interactive in the market from a subject matter and industry perspective by documenting methodologies, creating reusable assets, supporting external publications and participating in events. Drive learning, experimentation and scaling of emerging technologies including GenAI and agentic AI to drive our own strategic process as well as the solutions we craft for our clients