Interactive Marketing Specialist I - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission: “Create the Extraordinary” Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.” Our Values: “Blaze the Trail, Together We Win, All-In on Service” Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY The Interactive Marketing Specialist I plays a key role in executing and supporting promotional & digital marketing campaigns developed by our enterprise and property partners. The Specialist will accomplish this by developing strategic relationships within multiple disciplines of the Marketing organization and property teams. Additionally, the specialist will be responsible for providing training these partners to help ensure flawless execution at the property-level. Reports directly to the Manager, Interactive Marketing. HOW YOU WILL CREATE THE EXTRAORDINARY Setup and execute real time, promotional & digital offer requests and handle inquiries within established timelines. Setup will include the following applications/capabilities: Mobile offers, messages, Push notifications, Soft Offers, Kiosk offers, Advantage Promotional System (APS), Atrient Promotional System, Interactive Customer Relationship Management (ICRM) offers, Real Time Casino Marketing (RTCM) and Marketing at the Slots (MATS). Assist in Salesforce and IoT (Real Time Trigger/Internet of Things)-related projects including, but not limited to: training, adoption, support, establishing standards, identifying efficiencies and creating documentation. Learn and apply knowledge of all functions related to Interactive Marketing digital offer channels Collaborate with external partners to help gather required information for upcoming marketing offers Assist in seed-test and UAT (User Acceptance Testing) activities and roll-out of new Interactive Marketing products Perform administration functions including, but not limited to, maintaining team documentation and shared network resources Prepare data in an informational format that can be distributed to all levels of management within the organization Perform product readiness testing in the slot lab or on property as needed Other tasks related to team as assigned or requested by manager WHAT YOU WILL NEED Must be 21 years of age or older At least three years of work experience in marketing, analytics or IT field; direct marketers preferred Passion for Interactive Marketing products and/or digital technology is desired Working knowledge in casino industry is preferred. Experience or knowledge in Salesforce products is a plus Associate degree or equivalent work experience required ADDITIONAL REQUIREMENTS Must be detail-oriented and possess strong time-management skills Ability to communicate effectively to all levels within the organization Able to use a Windows-based PC and have intermediate proficiency using Microsoft Office products Support digital marketing offers during normal business hours and occasionally outside normal business hours as needed. Willingness to learn new technologies and train property operators Ability to multi-task and work in fast paced environment TOGETHER WE WIN We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships DISCLAIMER This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). EQUAL EMPLOYMENT OPPORTUNITY Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.

Requirements

Must be 21 years of age or older
At least three years of work experience in marketing, analytics or IT field; direct marketers preferred
Passion for Interactive Marketing products and/or digital technology is desired
Working knowledge in casino industry is preferred.
Experience or knowledge in Salesforce products is a plus
Associate degree or equivalent work experience required
Must be detail-oriented and possess strong time-management skills
Ability to communicate effectively to all levels within the organization
Able to use a Windows-based PC and have intermediate proficiency using Microsoft Office products
Support digital marketing offers during normal business hours and occasionally outside normal business hours as needed.
Willingness to learn new technologies and train property operators
Ability to multi-task and work in fast paced environment

Responsibilities

Setup and execute real time, promotional & digital offer requests and handle inquiries within established timelines.
Setup will include the following applications/capabilities: Mobile offers, messages, Push notifications, Soft Offers, Kiosk offers, Advantage Promotional System (APS), Atrient Promotional System, Interactive Customer Relationship Management (ICRM) offers, Real Time Casino Marketing (RTCM) and Marketing at the Slots (MATS).
Assist in Salesforce and IoT (Real Time Trigger/Internet of Things)-related projects including, but not limited to: training, adoption, support, establishing standards, identifying efficiencies and creating documentation.
Learn and apply knowledge of all functions related to Interactive Marketing digital offer channels
Collaborate with external partners to help gather required information for upcoming marketing offers
Assist in seed-test and UAT (User Acceptance Testing) activities and roll-out of new Interactive Marketing products
Perform administration functions including, but not limited to, maintaining team documentation and shared network resources
Prepare data in an informational format that can be distributed to all levels of management within the organization
Perform product readiness testing in the slot lab or on property as needed
Other tasks related to team as assigned or requested by manager