Integrated Media, Senior Manager

About the position

The Senior Manager, Integrated Media will play a key role in leading and executing an integrated, full-funnel media strategy that drives growth, deepens brand engagement, and enhances the overall customer experience. This position calls for a strategic, results-driven leader with strong media expertise who can navigate a variety of channels and collaborate with diverse teams to ensure targeted, efficient media execution. With a balance of day-to-day media management and long-term innovation, the Senior Manager will focus on driving Sleep Number's holistic media strategy, contributing to core business objectives, and continuously optimizing media strategies using data-driven insights. This role will be instrumental in working cross-functionally to shape and execute media strategies, driving performance, and delivering outstanding results across the business.

Responsibilities

• Work with the Integrated Media team to create and execute a media strategy that drives growth and customer acquisition.
• Lead key initiatives, such as the Bedding category, partnership launches, managing agencies, overseeing budgets, and creating deliverables (e.g., user flows, technical integrations).
• Develop an audience-first approach by targeting the right groups and improving consumer engagement through remarketing, data-driven actions, and programmatic CTV initiatives.
• Use data insights and a strong understanding of MMM and MTA to guide decisions and improve media programs.
• Turn consumer insights into effective strategies that improve media performance and results.
• Lead efforts to drive traffic and sales through full-funnel marketing, collaborating with analytics teams to understand media impact.
• Work with both internal and external teams to create and maintain media measurement plans, improve local media strategies, and align marketing campaigns with business goals across Retail, e-Commerce, and Direct channels.
• Lead experiments, continuously learn, and stay updated on media trends.
• Track business trends using dashboards to improve media strategies, and look for opportunities to enhance targeting, messaging, and creative.
• Share insights and updates with stakeholders and apply new tools and technologies to improve media efforts.
• Manage the media budget, forecasts, and reporting for a ~$300 million media investment.
• Work with media channels, agencies, and analytics teams to get the best value from the budget.
• Deliver on plans and hit goals, taking responsibility for projects and leading when needed.
• Manage relationships with partners and ensure smooth operations, while coaching and mentoring team members.
• Contribute to a positive, collaborative team environment and work well with others to align on key initiatives.
• Take a hands-on approach to solving problems and stay connected to industry trends and networks.

Requirements

• 8+ years of progressive Media experience required either in-house or agency.
• Bachelor's degree in marketing or communications, MBA a plus.

Nice-to-haves

• Approaches challenges with problem-solving skills, identifying potential risks and solutions.
• Takes ownership of resolving issues, independently following through on actions and processes.
• Leverages media experience to optimize strategies that drive business results.
• Works seamlessly across all media platforms to deliver integrated solutions.
• Manages agency relationships with a focus on collaboration and partnership.
• Fosters a team-oriented, collaborative mindset in all aspects of work.
• Demonstrates strong project management skills, and the ability to manage tasks across all levels of the organization.
• Contributes to creative content development with a solid understanding of its role in media.
• Stays organized, prioritize effectively, meets deadlines, and works independently.
• Adapts to shifting priorities while managing multiple projects with urgency.
• Stays composed and focused under pressure.
• Pays attention to detail and understands how work product impacts the team and business.
• Communicates clearly and effectively both in writing and verbally.
• Experience using MS PowerPoint to create impactful presentations that tell a compelling story.

Benefits

• Medical and pharmacy benefits.
• Dental insurance.
• Life and disability insurance.
• Matched 401(k) Plan.
• Paid time off.