Integrated Media Analyst

The New York Times • New York, NY

1d • Hybrid

About The Position

The New York Times' Advertising team is looking for an Integrated Media Analyst who is a digital campaign operations, analysis, and optimization expert. You will have two primary remits, to manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns. This is a hybrid role based in our New York headquarters, reporting to the Integrated Media Manager. You can typically expect to be in the office 3 days per week.
About the Role:
Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.

Requirements

• 2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields
• Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages
• Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget
• Experience prioritizing competing programs, responsibilities, and projects

Nice To Haves

• Interest in digital advertising and familiarity with the digital landscape
• Experience working in a high functioning team environment
• Inventive, curious, and customer service centered

Responsibilities

• Be the main client point of client contact post Paid Post-launch
• Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
• Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
• Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post-launch screenshots with the offshore team
• Confirm event tracking, log Jira tickets and QA with Dev Team
• Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
• Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
• Bi-weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations
• Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
• Collect client-supplied assets for paid (dark) social post campaigns
• Traffic dark social posts and provide previews to clients; adjust for feedback
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees