Integrated Marketing Strategist

Finish Line•Boulder, CO

13d•$62,000 - $72,000

About The Position

The Integrated Marketing Strategist plays a pivotal role in bringing JD North America’s brand vision to life across every touchpoint. This role requires a mix of strategic thinking, sharp execution, strong organization, and an ability to connect the dots across channels to deliver best-in-class, consumer-first campaigns. You’ll help drive alignment across teams, translate brand priorities into go-to-market plans, and ensure flawless execution of marketing programs that build the JD brand and drive business growth.

Requirements

Strategic doer - you think critically and execute with precision.
Exceptionally organized with strong attention to detail.
Excellent communicator, both written and verbal.
Analytical and comfortable translating metrics into insights.
Naturally collaborative and energized by cross-functional teamwork.
Passionate about youth culture, sport, and lifestyle brands.
Typically requires a Bachelor’s degree (B.A.) from a four-year college or university; OR equivalent combination of education and experience.
Additional 5+ years of experience required.
Knowledge and experience using Google Suite.
Punctuality and regular attendance consistent with the company’s policies are required for the position.

Responsibilities

Bring JD’s Brand Strategy to Life: Apply the JD brand framework to all integrated marketing initiatives, ensuring consistency, clarity, and cultural relevance.
Lead Go-to-Market Briefs: Develop, manage, and execute intentional go to market briefs that translate business objectives into actionable marketing programs across physical, paid, and owned channels.
Campaign Planning & Execution: Partner with cross-functional teams to build, communicate, and manage the marketing calendar, ensuring alignment between brand, media, retail, and creative functions.
Owned Channel Integration: Collaborate closely with owned channel leads (email, site, app, social) to craft integrated, insight-led campaigns that maximize reach and engagement.
Performance Measurement & Optimization: Analyze campaign performance against key KPIs, providing data-driven recaps and actionable learnings to continuously improve impact and efficiency.
Cross-Functional Collaboration: Serve as the connective tissue between teams — driving communication, alignment, and prioritization of business-critical programs within available production resources.
Calendar Management: Own day-to-day scheduling and activation of marketing content and campaign moments, ensuring JD’s presence stays consistent, timely, and impactful.