Integrated Marketing Segment Lead

Adobe • San Jose, CA

31d

About The Position

The Opportunity Are you ready to lead a dynamic segment at one of the world's most innovative software companies? Adobe is seeking an exceptionally talented Integrated Marketing Segment Lead to design and drive a multi-channel marketing strategy for a specific business segment. Ideallly based in San Jose, CA, this role is perfect for a strategic problem solver with a startup attitude who thrives in a large-scale matrix corporate environment. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Requirements

• 10+ years of experience in Coordinated Marketing, Campaign Strategy, or Segment Management within a B2B technology environment.
• Proven ability to navigate and influence within highly matrixed, global organizations.
• Experience building programs from the ground up, with a focus on diagnosing operational gaps and implementing scalable strategies.
• Strong data approach, comfortable with CRM and analytics platforms for data-backed decision-making.
• Ability to thrive in an agile, startup-style environment, demonstrating high adaptability and a bias for action.
• Bachelor’s degree in Marketing, Business, or a related field, with equivalent experience accepted; MBA or equivalent experience preferred.

Responsibilities

• Own the strategic marketing roadmap for the segment, defining the Route-to-Market marketing strategy based on GTM priorities and identifying growth opportunities.
• Serve as the primary Point of Contact for Sales, GTM, and Product Marketing, ensuring that coordinated marketing plans align with B2B Adobe goals
• Partner with cross-functional teams to develop persona-based journeys and buying committee strategies that cater to the segment's outstanding lifecycle needs.
• Translate segment needs into actionable briefs for various Centers of Excellence, including Content, Paid Media, Email, and Events, ensuring flawless execution.
• Drive the feedback loop between Marketing and Sales, collaborating with Sales Operations and GTM to enable regional initiatives and pipeline acceleration.
• Monitor segment-specific performance metrics, including MQA, Pipe Contribution, and Conversion Rates, using deep analytical insights to optimize the funnel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level