Integrated Marketing Manager

Alto-Shaam • Menomonee Falls, WI

106d

About The Position

The ideal candidate for an Integrated Marketing Manager would be able to do the following: Leadership & Team Development Lead and mentor the communication and digital team members, providing direction, coaching, and career development. Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively. Foster a collaborative and high-performance culture within the brand & demand team. Brand & Communications Leadership Manage corporate brand positioning, messaging, and storytelling across channels. Lead internal and external communications, PR, social media, and executive communications. Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader. Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials. Demand Generation & Campaigns Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand. Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas. Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing). Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives. Performance, Analytics & Optimization Define and track KPIs for brand awareness, campaign performance, and lead generation. Collaborate with the team to build dashboards and measure ROI across channels. Continuously test and optimize campaigns for higher engagement and conversion. Cross-Functional Collaboration Partner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications. Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns. Collaborate with cross-functional team members to align marketing efforts with business objectives.

Requirements

• 7–10 years of B2B marketing experience, with at least 3 years in a people leadership role.
• Strong background in marketing communications, content strategy, and demand generation.
• Proven experience leading integrated campaigns that combine brand storytelling with digital execution.
• Strong understanding of digital marketing tactics (SEO, SEM, paid social, retargeting, email automation).
• Excellent communication, leadership, and project management skills.
• Strong editorial and writing skills with the ability to simplify complex product stories.
• Experience in manufacturing, industrial, or B2B equipment industries a plus.
• Hands-on experience with marketing automation and CRM systems.
• Knowledge of campaign reporting, attribution, and ROI tracking.
• Experience managing agency/vendor partners for advertising, public relations, and digital media.

Responsibilities

• Lead and mentor the communication and digital team members, providing direction, coaching, and career development.
• Oversee workload management and campaign prioritization, ensuring requests are resourced effectively.
• Foster a collaborative and high-performance culture within the brand & demand team.
• Manage corporate brand positioning, messaging, and storytelling across channels.
• Lead internal and external communications, PR, social media, and executive communications.
• Manage and develop thought leadership content to position the company as an industry leader.
• Ensure brand standards are consistently applied across channels.
• Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand.
• Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas.
• Support digital demand generation efforts led by digital marketing and the agency.
• Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives.
• Define and track KPIs for brand awareness, campaign performance, and lead generation.
• Collaborate with the team to build dashboards and measure ROI across channels.
• Continuously test and optimize campaigns for higher engagement and conversion.
• Partner closely with Product Marketing Manager to connect product positioning with campaigns and communications.
• Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns.
• Collaborate with cross-functional team members to align marketing efforts with business objectives.

What This Job Offers

• Number of Employees: 101-250 employees