Integrated Marketing Manager

Later • Los Angeles, CA

73d • $120,000 - $150,000

About The Position

Later is seeking a high-energy, results-oriented Integrated Marketing Manager to lead and execute multi-channel campaigns that directly drive product-led growth within our Later Social product suite. This role is all about creating impact for Social Media Managers and Social Teams-driving top-of-funnel awareness, trial activation, and new feature adoption. You'll be both a strategic thinker and hands-on operator, working across paid, social, email, in-product, and organic channels to fuel measurable growth.

Requirements

• 4+ years of experience in integrated or growth marketing, ideally within SaaS/PLG environments.
• Proven ability to conceptualize and execute measurable, cross-channel campaigns that drive product growth.
• Experience across paid, social, email, and in-product marketing channels, with a strong understanding of funnel conversion.
• Familiarity with AI-powered search, voice search, AEO, and discovery optimization.
• Analytical mindset, with experience interpreting cohort data and running A/B tests.
• A scrappy, adaptable operator who thrives in fast-moving environments and collaborates effectively across teams.

Responsibilities

• Design and execute integrated, data-driven campaigns that accelerate product-led growth, trial sign-ups, and feature adoption.
• Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention across the funnel.
• Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and personalized messaging.
• Lead cross-channel execution across paid, social, email, and in-product touchpoints, ensuring campaigns ladder up to Later's PLG strategy.
• Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) in collaboration with the Senior SEO Manager.
• Manage outbound and inbound paid campaigns alongside the Senior Paid Media Manager-testing formats across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels.
• Partner with the Email Marketing team to optimize editorial newsletters, automated flows, and campaigns.
• Launch co-marketing, influencer, and affiliate campaigns to expand reach and drive free trials.
• Collaborate closely with cross-functional partners in Product, Product Lifecycle, Growth, Services, and Creative to ensure integrated execution.
• Share insights and learnings with the wider marketing team to continuously improve campaign performance.
• Partner closely with the Lifecycle Marketing team to design and execute integrated campaigns that drive awareness and adoption of new product features, ensuring customers quickly realize value and deepen engagement.
• Stay ahead of evolving PLG, AI-driven discovery, and integrated campaign best practices, bringing innovative ideas back into execution.
• Continuously test and iterate on campaign tactics based on funnel conversion and retention data.

Benefits

• Market-based & data-driven compensation approach.
• Bi-annual compensation evaluations including performance and market-related factors.
• Participation in various benefits plans as part of the overall compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 251-500 employees