Integrated Marketing Manager

T-Mobile US • Bellevue, WA

227d • $88,200 - $159,200 • Onsite

About The Position

As an Integrated Marketing Manager, you will be responsible for creating Marketing strategies for T-Mobile's products and segments across the consumer experience. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a challenging and exciting role for a marketer with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

Requirements

• Bachelor's Degree (Required)
• 4-7 years Marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands (Required)
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution (Required)
• Proven understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment (Required)

Nice To Haves

• Master's/Advanced Degree (Preferred)

Responsibilities

• Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation.
• Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives.
• Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
• Partner with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives.
• Partner with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• May lead/mentor other managers and influence cross-functional teams.

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree