Integrated Marketing Manager - AI

Unity Technologies

About The Position

We’re seeking an energetic, full-funnel marketer to lead integrated marketing programs for our AI business. Reporting to the Senior Director of GTM Marketing, this role will serve as a key orchestrator across channels and functions, helping to accelerate pipeline growth, drive product adoption and conversion, and increase audience engagement through strategic, measurable marketing programs. You’ll develop and execute integrated, multi-channel campaigns that reach the right audiences at the right moments, bringing together content, digital, lifecycle, partner, and account-based motions into cohesive customer journeys. This role requires close collaboration with Marketing Operations, Sales, Product Marketing, Content Marketing, Social, Events, and other cross-functional stakeholders to ensure programs are aligned, insight-driven, and performance-oriented.

Requirements

5–8+ years of experience in B2B and B2C marketing, with at least 3 years in integrated marketing, demand generation, or lifecycle marketing.
Proven track record building pipeline through integrated, multi-channel programs that connect audience acquisition, engagement, nurture, and conversion.
Strong collaboration skills with Sales and cross-functional marketing teams; comfortable aligning stakeholders around shared goals and execution plans.
Experience with marketing operations and core tools, including MAPs (Marketo, Eloqua, or HubSpot), CRM (Salesforce), analytics/reporting platforms, and attribution systems.
Strong understanding of digital marketing, content strategy, lifecycle marketing, ABM, and partner motions within B2B go-to-market organizations.
Familiarity with AI, SaaS, or emerging technology categories, with the ability to translate complex value propositions into compelling campaign narratives.

Nice To Haves

Strategic & Integrated Leadership: Combines a "true marketer’s mindset" with the ability to bridge content, digital, ABM, and partner efforts into cohesive, high-impact programs that drive measurable business outcomes.
Data-Driven Storytelling: Leverages exceptional communication and analytical skills to transform complex data into audience-centric narratives and actionable insights that fuel engagement and demand.
Execution & Collaboration: A high-energy, collaborative leader with expert project and budget management skills, capable of driving cross-functional momentum and managing multiple priorities in fast-paced environments.

Responsibilities

Strategic Planning & Roadmap: Define and own the end-to-end integrated marketing strategy, translating AI business priorities into actionable roadmaps and quarterly plans that drive awareness, adoption, and revenue.
Full-Funnel Demand Generation: Design and execute multi-touch, data-driven campaigns across digital, lifecycle, and partner channels to accelerate pipeline, increase product usage, and drive customer expansion.
Sales & Cross-Functional Alignment: Partner closely with Sales, Product, and Content teams to synchronize target account strategies, refine AI-specific messaging, and ensure seamless lead follow-up and funnel velocity.
Audience Growth & Execution: Lead audience segmentation and database expansion efforts while collaborating with Marketing Operations to manage data integrity, lead routing, and precise campaign attribution.
Measurement & ROI Optimization: Own program analytics and budgets, utilizing performance dashboards to test, iterate, and optimize campaigns based on KPIs like influenced revenue and cost per opportunity.