Integrated Marketing Communications Lead - Kohler Ventures

Kohler•Palo Alto, CA

60d•Hybrid

About The Position

Kohler Ventures is an independent company wholly owned by Kohler Co., global leader in the manufacture of kitchen and bath products, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations. Our mission is to build new digital businesses that empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships. Our locations are Palo Alto, CA US, New York City, NY US, Kohler, WI US, Seoul, Korea, and Tel Aviv, Israel. We are seeking an Integrated Marketing Communications Lead to manage Kohler Ventures' voice across platforms. You will be responsible for developing and executing our social media and community management, influencer marketing strategy, assisting with PR and communications, and creating engaging content. This is an individual contributor role reporting to Director of Commercial - Kohler Ventures.

Requirements

Bachelor's degree from a top tier US institution in Marketing, Communications, or a related field
4+ years of experience in social media management, preferably in the wellness and tech industry
Demonstrable track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a zero to one new business build or high growth business unit
Excellent written communication skills - strong fluency in English, excellent diction, refined and polished writing
Proven ability to manage a social media crisis while maintaining brand principles and emotional composure
Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
Strong understanding of social media and social listening platforms, algorithms, and best practices with a keen interest in staying up to date
Proficiency in content creation tools and video editing software
Positive, can-do attitude with a strong sense of ownership and ability to drive work forward
Travel requirement: Approx. 10%

Nice To Haves

Previous experience working in a wellness or tech startup is a plus

Responsibilities

Define and execute the social media strategy of a new health and wellness venture
Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube LinkedIn, TikTok, X, etc.)
Create, curate and publish high-quality, engaging content that resonates with our target audience - in partnership with content publishers
Develop campaigns around key launches and brand moments for KV. Own ongoing social content calendar in alignment with the product and marketing calendar
Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
Create an influencer framework and strong network of micro, nano, macro influencers and ambassadors that support both paid and organic initiatives
Develop and distribute PR communications that engage and influence external audiences with a strong focus on building brand love and brand awareness
Advise on goals, strategies, and tactics to drive media coverage and enable reach upon new consumers and key opinion leaders across business, consumer, and trade press
Stay up to date with industry developments, wellness trends, social media trends, tools and applications
Works closely with other members of the Kohler Ventures Commercial team and select external agencies