Integrated Marketing Asociate

Alia Services

10d•Hybrid

About The Position

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are looking to accelerate our growth trajectory as we partner with major brands and retailers to transform how people engage with stores and products—both online and in the physical world. Our Integrated Marketing Associate will play an essential role in supporting our CRM and lifecycle programs, and integrated seasonal campaigns that engage, retain, and reactivate Shopkick users. You’ll help execute campaigns that bring our community back into the app through email, push, and in-app messaging—creating personalized experiences that drive loyalty and long-term value. This role is perfect for someone who loves the intersection of creativity, data, and storytelling. You’ll work closely with the CRM, Growth, Sales, and Creative teams to build, launch, and measure campaigns that make every user interaction meaningful.

Requirements

1–2 years of experience in marketing, CRM, lifecycle, or retention marketing (internships welcome).
Strong written and verbal communication skills, with an interest in customer-focused messaging.
Detail-oriented and organized, with the ability to manage multiple projects at once.
Comfortable working with data and curious about campaign performance and optimization.
A collaborative team player who thrives in a fast-paced environment and enjoys learning and growing.

Nice To Haves

Familiarity with CRM or marketing tools (Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, or similar) is a plus.

Responsibilities

Support the planning and execution of CRM and lifecycle marketing campaigns across email, push notifications, and in-app messages.
Help build, QA, and launch campaigns and journeys within our CRM platform (Iterable, Braze, or similar).
Coordinate campaign launches with cross-functional teams to ensure timelines, assets, and messaging are aligned.
Partner with Creative and Copy teams to develop engaging, on-brand messaging that reflects Shopkick’s tone and voice.
Assist in creating marketing and creative briefs to support campaign development.
Help develop segmentation strategies to deliver relevant and personalized messages to key user groups.
Contribute ideas for A/B testing to improve messaging, user journeys, and campaign performance.
Track campaign performance metrics such as open rates, click-through rates, conversions, retention, and engagement.
Compile weekly reports and help identify insights to inform future campaigns.
Support integrated seasonal campaigns development and execution by ensuring all assets, channels, and timelines are aligned with tentpole moments.
Project manage sponsorship campaigns by coordinating with Sales team to bring client deliverables to life, gather feedback and support launches.
Maintain the lifecycle and seasonal campaign calendars, project timelines, and documentation to ensure visibility across teams.