Integrated Consumer Marketing Manager
Abbott Laboratories•Alameda, CA
397d•$109,300 - $218,500
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About The Position
The Integrated Consumer Marketing Manager at Abbott is responsible for developing and executing customer-centric marketing programs that are informed by insights. This role involves collaborating with various teams to ensure effective communication and consistency in brand messaging across multiple channels, particularly in the healthcare and consumer packaged goods sectors. The manager will lead product launches, manage marketing collateral, and work closely with marketing agency partners to enhance consumer engagement and optimize marketing strategies.
