Integrated Comms Manager, YouTube GTMO

Google • New York, NY

13d

About The Position

The Scaled Comms and Escalations (SCE) organization provides support to all
YouTube users – viewers, paid users and subscribers, and creators, artists and
media companies globally, through a variety of scaled support platforms across
Social, Help Center, Product Forum, and YouTube Help Channels. We are the
brand's voice on social and community channels, actively shaping public
discourse, fostering community growth, and scaling support. Simultaneously, we
protect brand reputation and user safety through direct outreach and expert
escalation management for sensitive and security-related issues.

As an Integrated Comms Manager for YouTube GTMO (Go-to-Market Operations), you
will be a strategic individual contributor responsible for executing the
communication strategy for Scaled Comms and Escalations, reporting directly to
the SCE Comms Strategy and Incubation Lead. You will serve as a horizontal
communications leader across organizations and functions, ensuring a consistent
brand tone and voice while developing long-term, multi-platform communications
strategies for complex issues across various channels. Acting as a key liaison
to cross-functional partners, you will define joint communications strategies
for highly complex and highly urgent support escalations, and provide
channel-agnostic leadership to determine the most effective communications for
timely, brand-impacting initiatives.

At YouTube, we believe that everyone deserves to have a voice, and that the
world is a better place when we share, and build community through our stories.
We work together to give everyone the power to share their story, explore what
they love, and connect with one another in the process. Working at the
intersection of cutting-edge technology and boundless creativity, we move at the
speed of culture with a shared goal to show people the world. We explore new
ideas, solve real problems, and have fun — and we do it all together.

Requirements

• Bachelor's degree or equivalent practical experience.
• 7 years of experience in a relevant field such as escalation management, crisis communications, crisis PR, or brand management in environments such as government or tech sectors.

Nice To Haves

• Experience developing, executing, and measuring impact of external communications strategy and brand identity, preferably for a large brand, with a strong editorial point of view for brand voice and tone.
• Ability to act as a working incident manager in on-call rotations, over weekends, and adapt to rapidly changing priorities in the YouTube ecosystem.
• Ability to work and communicate successfully in cross-functional teams, including executive stakeholders, and influence the momentum of incident response across multiple teams.

Responsibilities

• Support the Comms Strategy and Incubation Lead in implementing internal and external communication strategies regarding sensitive user interactions, public engagement, operational updates for leadership.
• Deploy a variety of communications, including internal updates for executive leaders, external guidelines, standardized templates for escalation management.
• Ensure adoption of consistent tone, voice, and strategy across all communication channels, including social media, direct outreach, agent support, video content.
• Serve as the primary owner for tone and voice standards across SCE, the Consumer Support Organization, and the Creator Success Organization. Manage the evolution of communication standards for a unified YouTube voice, translating high-level brand identity into actionable guidelines for a set of communications channels.
• Partner directly with cross-funtional partners and SCE Escalation Managers to develop communications for urgent escalations, ensuring these locked-down messages are scaled throughout the organization and comms channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level