Integrated Campaigns Manager

Stripe•Seattle, WA

33d

About The Position

In this role you’ll champion an audience or solution, and you’ll quarterback the integrated campaign plans and playbooks for that focus area in alignment with regional GTM strategies. You’ll be an expert in your focus area, holding deep market and audience insight and direct business accountability. You’ll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to deliver materials through integrated channels. You’ll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you’ll be accountable for acquisition, engagement, and pipeline growth.

Requirements

10+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
Exceptional knowledge of FinTech industry landscape, trends, and technology
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
Exceptional presentation, writing, and communication skills, especially to executive stakeholders
Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Nice To Haves

Experience at a highly dynamic, fast-growing growth tech company
Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
Integrated campaigns experience focused on select audiences: enterprise and industries (retail, media/entertainment/gaming, financial services, insurance, travel/hospitality/leisure), SMB/mid-market, SaaS platforms, startups
Product campaigns experience focused on payments, fraud, financial services, and/or embedded finance

Responsibilities

Own the overall campaign strategy and plan for your audience or product, and drive the global, cross-functional workstream for activation and impact
Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
Work with regional marketing to ensure local relevance and advise on campaign delivery
Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

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