Integrated Campaign Director

Ashley Furniture•Tampa, FL

32d

About The Position

Ashley's transformation depends on delivering campaigns that feel cohesive and culture-forward not fragmented or promotion-only. The Integrated Campaign Director is the operator who makes that cohesion real, ensuring pods work in lockstep and campaigns launch seamlessly.

Requirements

6-8 years in marketing campaign management, project management, or omnichannel marketing (retail or consumer brand preferred).
Proven success managing cross-functional teams through campaign delivery.
Strong organizational and communication skills; skilled at driving alignment.
Familiarity with project management tools (Smartsheet, Asana, Monday.com).
Analytical mindset; able to connect campaign activity to business results.

Responsibilities

Lead pods through the campaign lifecycle (briefing → development → execution → recap).
Translate strategic campaign objectives into clear deliverables and workstreams.
Maintain campaign timelines, budgets, and status updates across teams.
Partner with Strategic Storytelling to ground campaigns in brand narrative and seasonal POVs.
Collaborate with Creative to ensure assets reflect campaign strategy and brand standards.
Work with Merchandising to align campaign priorities to product pipeline.
Partner with Media and Channel Leads to ensure omnichannel execution.
Run weekly pod check-ins to track progress, resolve blockers, and align next steps.
Own campaign trackers, deliverable matrices, and post-mortem documentation.
Coordinate with Analytics to measure results and feed learnings into future campaigns.