Insights Director, Global Portfolio

Brown-Forman Corporation • Louisville, KY

4d • Hybrid

About The Position

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Reporting to the VP Global Insights Director, this role is pivotal in partnering with the Insights Leadership Team, Brands Leadership Team, Marketing Capabilities, and ICX Team to lead critical Global Strategic Initiatives that span or impact the entire brand portfolio. This includes overseeing the systems, platforms, and tools that enable the Global Insights Agenda, as well as project managing complex initiatives in collaboration with the VP Global Insights Director, BLT, and ELT to address the business's most pressing Insights needs. Reporting to the VP Global Insights Director, this role is pivotal in partnering with the Insights Leadership Team, Brands Leadership Team, Marketing Capabilities, and ICX Team to lead critical Global Strategic Initiatives that span or impact the entire brand portfolio. This includes overseeing the systems, platforms, and tools that enable the Global Insights Agenda, as well as project managing complex initiatives in collaboration with the VP Global Insights Director, BLT, and ELT to address the business's most pressing Insights needs. Embrace a dynamic work environment in Louisville, KY with our four-day in-office week (Monday-Thursday) and the added perk of remote work every Friday. Meaningful Work From Day One Leads the Insights function for the Brown-Forman Portfolio of Brands, actively shaping business-critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to; Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), Insights Capabilities training Applies the Brown-Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and other external best practice into real insights and ultimately into action that builds the business. Recommends and supports deployment of strategies and tactics based on consumer learning/insights. Actively leads a communication strategy that ensures relevant information are reaching the appropriate decision-makers in a timely fashion Partners across the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to establish and implement consistent processes and frameworks to identify actionable insights that drive brand strategy and growth Serves as a Marketing Capability Champion, proactively collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization

Requirements

• Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization
• Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.)
• Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies
• Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.)
• Experience developing, leading, and managing a team
• Proven ability to give clear feedback and development coaching
• Experience working in a portfolio and highly-matrixed organization
• Strong understanding of marketing principles and brand growth strategy
• Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives

Nice To Haves

• Leadership demonstrating a high EQ and cultural curiosity
• Global experience and/or experience working in different markets
• Beverage alcohol industry experience
• Master's degree

Responsibilities

• Leads the Insights function for the Brown-Forman Portfolio of Brands, actively shaping business-critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to; Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), Insights Capabilities training
• Applies the Brown-Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and other external best practice into real insights and ultimately into action that builds the business. Recommends and supports deployment of strategies and tactics based on consumer learning/insights.
• Actively leads a communication strategy that ensures relevant information are reaching the appropriate decision-makers in a timely fashion
• Partners across the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to establish and implement consistent processes and frameworks to identify actionable insights that drive brand strategy and growth
• Serves as a Marketing Capability Champion, proactively collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees