This role leads Visa’s global brand measurement agenda end‑to‑end—integrating perception and behavior data, modern experimentation, and AI‑driven insight—to drive business impact for the enterprise. The impact you will drive With the Vice President of Global Insights & Analytics, set a global measurement vision that quantifying brand building’s financial impact. Continue our work to build a unified modern measurement ecosystem combining consumer, media data, and first‑party behavioral signals into one source of truth. Develop executive‑ready narratives and operating rhythms that translate complex signals into clear decisions for leadership. How you’ll lead and influence Serve as the enterprise “translator” for brand strength bridging data science, research, marketing, finance, and product to drive aligned decisions at pace. Influence without formal authority by leveraging subject‑matter expertise, organizational savvy, and strategic relationships at multiple levels. Codify a measurement operating model with shared templates, taxonomies, and cadences so regions can act locally within a globally coherent system. Champion a test‑and‑learn culture that prizes causal evidence and continuous optimization over retrospective reporting. Embrace the Visa Leadership principles in all activities with particular attention to stakeholder management across key functions and geographies.