Inside Sales Representative

Genuine Parts CompanySalt Lake City, UT
2dOnsite

About The Position

The Inside Sales Representative is responsible for driving sales growth by building and maintaining strong relationships with strategic NAPA partners. This role involves regularly connecting with key decision-makers within assigned accounts to educate them about new products, strategic initiatives, and promotions. The representative works to meet or exceed monthly sales and profitability targets while partnering closely with field sales teams to maximize opportunities. This is a non-exempt, office-based position with no travel.

Requirements

  • High school diploma required.
  • Proven sales experience involving proactive outbound calls, with the ability to understand customer challenges, identify needs, and uncover add-on sales opportunities.
  • Highly organized, detail-oriented, reliable, and capable of effective collaboration with field sales teams.
  • Strong communication skills, including verbal, written, presentation, and active listening abilities.
  • Demonstrated success using sales tools such as CRM systems (Salesforce), LinkedIn, and Microsoft Office (Outlook and Excel).
  • Ability to multitask and manage time efficiently while meeting sales targets.
  • Possesses a strong sense of urgency and motivation to achieve sales goals.
  • Exhibits grit, drive, and a collaborative “Play to Win” mindset.
  • Maintains a positive attitude and resilience when handling objections or rejection.
  • Skilled at building rapport, influencing others, and sustaining strong professional relationships.

Nice To Haves

  • 1-2 years of sales experience with bonus-based sales environment.
  • Customer service, call center and/or experience dealing with the public is helpful.

Responsibilities

  • Average monthly a minimum of 30 outbound & inbound calls daily to assigned accounts across multiple locations to engage clients and uncover sales opportunities.
  • Average a minimum of 2 hours in talk time daily per month.
  • Professionally manage inbound customer calls to address needs and support sales goals.
  • Increase call volume during specific campaigns or when required by sales objectives.
  • Utilize the telephone system/Five9 to efficiently handle daily outbound and inbound calls.
  • Document all account interactions and updates thoroughly in Salesforce.
  • Adhere to a Salesforce call cadence to maintain consistent communication and prevent call backlogs.
  • Collaborate with customer service teams to resolve account issues and support client satisfaction.
  • Conduct meaningful sales and relationship-building conversations with assigned accounts.
  • Provide guidance to Independent Store Owners on optimizing inventory competitiveness by recommending relevant NAPA products and services.
  • Analyze sales data to identify gaps and potential growth areas with assigned accounts, promoting products and services to close those gaps.
  • Apply insights gained from team collaboration, tools, and ongoing training to improve sales techniques and conversions.
  • Actively participate in team scripting and role-play exercises to enhance sales skills.
  • Perform additional duties as assigned by the manager.
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