Innovation Associate Brand Manager Innovation Associate Brand Manager

Nestle Operational Services Worldwide SA • Bridgewater Township, NJ

1d • $110,000 - $130,000 • Hybrid

About The Position

As an Innovation Associate Brand Manager, you are responsible for longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology specifically for brands like Vital Proteins, Carnation Breakfast Essentials, and Garden of Life.
Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio.

Requirements

• Bachelor’s Degree in Marketing or related business field; or equivalent experience is required. An MBA is preferred.
• At least 3 years of experience is preferred with a focus in product or brand management.
• Must be comfortable with an estimated 10% annual travel.
• Knowledge of budget control methods, policies and procedures.
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills.
• Ability to work independently, autonomously and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications.
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals.
• Experience developing strategic plans, such as communication campaigns or commercialization strategies.

Nice To Haves

• An MBA is preferred.

Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs.
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer.
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation.
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.
• End-to-end cross functional leadership to drive optimized portfolio & value chain.
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships.
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline.
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs.
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock.
• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team.
• Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.
• Incentives and/or benefit packages may vary depending on the position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees