Influencer Relations Specialist

National Beverage Corp•Plantation, FL

41d•Onsite

About The Position

We’re looking for a highly organized and relationship-driven Influencer Relations Specialist to lead all influencer efforts across LaCroix’s digital footprint. From large-scale brand campaigns to product mailers, athlete negotiations, and our college ambassador program, this person will manage both the big picture and the behind-the-scenes details. You’ll work closely with our digital, content, and experiential teams to ensure creators feel supported and inspired while also keeping programs running smoothly from start to finish. This is a full-time, in-office role based in Fort Lauderdale, FL, and includes occasional travel for events.

Requirements

3+ years experience in influencer marketing or talent relations (agency or brand-side)
Experienced working with influencers, athletes, and creators across multiple platforms
Highly organized with excellent communication and follow-up skills
Comfortable managing logistics, coordinating shipments, and balancing multiple priorities
Familiar with CreatorIQ or similar influencer platforms (e.g. Aspire, Grin, LTK, etc.)
Able to thrive in a fast-paced environment with shifting priorities
A team player who brings enthusiasm, structure, and a proactive mindset

Nice To Haves

Have experience with Mailchimp, Google Sheets, and Air (or similar DAM tools)
Are familiar with the Gen Z creator landscape and micro-influencer communities
Have managed athletes or larger-scale endorsement deals

Responsibilities

Manage day-to-day influencer outreach and maintain strong relationships with creators, managers, and talent agencies
Lead paid and unpaid influencer programs, from seeding to contract negotiations and deliverable tracking
Coordinate product shipments, mailers, and exclusive brand gifting moments
Use CreatorIQ to manage campaigns, track content, gather metrics, and generate reports
Handle 40+ outreach emails weekly (in partnership with our Influencer Engagement Specialist)
Track and approve content, follow up on outstanding deliverables, and ensure usage rights are secured
Collaborate on creator briefing documents and influencer toolkits
Oversee #ULiveLaCroix Ambassador program each semester
Review submissions, select top applicants, and manage onboarding
Coordinate all email communications via Mailchimp
Collect addresses, create shipping labels, and coordinate with fulfillment teams (PGL)
Track content in CreatorIQ, manage community questions, and ensure ongoing engagement
Collaborate with internal team to build and ship merch kits
Serve as the primary point of contact for athlete talent and their teams
Support current partnerships (e.g. Katie Ledecky) and assist in renewals and deliverable wrap-ups
Research, vet, and propose new athlete talent for potential partnerships
Includes rising stars such as Naomi Girma, Alyssa Thompson, Jaedyn Shaw, and Olivia Moultrie
Track contract terms, deliverables, and incoming opportunities
Build and manage master influencer tracking sheet
Source talent, handle outreach, negotiate partnerships, and send contracts
Prep and ship influencer gifting and briefing documents
Coordinate influencer arrival, answer real-time questions, and give content guidance
Support content capture, flavor messaging, and overall experience
Ensure clear communication of deliverable timing and expectations
Approve content, follow up on any missing posts, and gather final metrics
Save all content into Air
Input metrics into CreatorIQ and generate summary recaps for internal reporting
Metrics to include: # of influencers, deliverables posted, reach, impressions, engagements, estimated impressions