Influencer + PR Specialist, GPLI (GenPop, Lifestyle, Influencer) Devices & Services PR

Amazon.com, Inc.•New York, NY

50d

About The Position

Amazon is seeking a driven, savvy and creative PR professional to support US Consumer PR campaigns for the Amazon Devices & Services business. In this role, you will execute programs targeting influencers and lifestyle media in support of brands across the Amazon Devices portfolio, including Alexa, Fire TV, Kindle, and Ring. The successful candidate will have significant experience supporting small to large-scale integrated consumer campaigns and creative news generation. They will also be comfortable providing counsel and guidance to a wide variety of counterparts across multiple disciplines, juggling numerous priorities on tight deadlines, and being an organized and thoughtful leader. The PR Specialist role is hands-on and requires a team player willing to roll up their sleeves to get the job done. The role is high on Think Big, Bias For Action and Ownership - this person will be able to work fast, Deliver Results, demonstrate strong judgement and have exceptional attention to detail. As this is a cross-org role, this team member needs to be able to work collaboratively and productively with a matrix of PR and business partners, as well as external agencies.

Requirements

5+ years of recent professional communications or public relations experience
Bachelor's degree in communications, public relations, or a related field
Experience promoting consumer products and brands within a PR agency or in-house
Extensive experience demonstrating comfort in working with influencers (in a paid and earned capacity) and consumer media contacts across news, lifestyle, and broadcast sectors

Nice To Haves

Passion for social media, technology, pop culture and trends
High levels of creativity
Proactive self-starter with a proven track record of taking initiative
Experience working with and managing multiple stakeholders on cross-functional projects
Experience supporting in-person events or activations
Ability to work in a dynamic, fast-paced environment
Excellent written and verbal communications skills
Exceptional attention to detail
Relationships with influencers and top-tier media
Ability to develop hooks/angles/campaigns of interest to press and influencers
Able to inspire agencies to deliver results at scale

Responsibilities

Serve as an influencer/consumer PR expert with a demonstrated understanding of what resonates with a brand's audience
Drive project management for influencer/consumer PR campaigns that align with business objectives while generating coverage
Represent PR and support project management for integrated consumer campaigns in partnership with cross functional teams
Identify and execute content and storytelling opportunities based on cultural moments and news cycles
Supporting development and execution of strategies, including communicating plans internally and securing leadership approvals
Provide counsel to cross-functional teams on PR/influencer strategies, approaches, and messaging
Develop and manage relationships with a range of influencers and top-tier media contacts
Help manage a third-party agency to support influencer/PR activities