Influencer Marketing Manager, Brand

Anthropic•San Francisco, NY

2d•Hybrid

About The Position

As the Influencer Marketing Manager, Brand at Anthropic, you will own and scale our brand-side influencer programs for Claude — activating large scale brand campaigns through influencer activations, building the ambassador relationships, gifting programs, and event activations that deepen Anthropic's cultural presence and bring our brand story for Claude to life through trusted creative voices. This role is focused on cultivating long-term creator partnerships that champion Anthropic's brand positioning and extend our reach into new audiences globally. You'll be the architect of our ambassador community, identifying and nurturing relationships with creators, thought leaders, and cultural voices who authentically align with our mission. From concepting global brand campaigns with creator partners to coordinating influencer presence at key events, you'll own the full lifecycle of brand-side creator engagement. You'll also serve as a steward of Anthropic's brand messaging for Claude within influencer channels, ensuring every partnership and activation reinforces how we show up in the world. This role requires someone who can think globally from day one — designing programs that translate across markets and audiences — and who thrives at the intersection of relationship building, creative strategy, and brand storytelling.

Requirements

Have 5–7+ years of experience managing brand influencer or ambassador programs, with a track record of building long-term creator relationships that drive brand awareness and cultural relevance
Have hands-on experience designing and executing global brand campaigns with influencer or creator partners, including adapting strategies across different markets and audiences
Are a natural relationship builder who excels at cultivating authentic, ongoing partnerships with creators — not just transactional one-off sponsorships
Have experience running gifting programs, ambassador communities, or similar ongoing engagement models that keep creators active and invested in a brand's story
Have strong brand instincts with a deep understanding of how to translate brand messaging and positioning into compelling creator briefs and partnership narratives
Are highly organized and operationally strong, with the ability to manage multiple programs, events, and creator relationships simultaneously without dropping details
Have experience coordinating influencer presence and activations at events, including managing logistics, content capture, and on-site creator experiences
Are results-oriented, with a bias towards flexibility and impact
Care about ensuring that transformative AI systems are developed safely

Nice To Haves

Experience working in brand marketing at a high-growth technology company navigating rapid category evolution
Familiarity with the AI tools landscape and the emerging creator voices in these spaces
Experience building influencer programs from scratch or significantly scaling an existing program at a company entering a new phase of brand maturity
A background that blends brand strategy with creator partnerships — comfortable in both strategic planning and hands-on execution
International experience or demonstrated ability to design programs that work across global markets
Strong creative sensibility with an eye for content quality and brand alignment

Responsibilities

Own and evolve Anthropic's brand ambassador program end-to-end, from creator identification and onboarding through ongoing engagement and program measurement
Develop and execute global brand campaigns in partnership with creators and ambassadors, ensuring consistency with Anthropic's brand positioning and messaging across markets
Build and nurture a thriving ambassador community, creating meaningful touchpoints that keep creators engaged, informed, and excited to champion Anthropic's story
Plan and coordinate influencer activations at events — including owned events, industry conferences, and cultural moments — managing creator attendance, content opportunities, and on-site experiences
Serve as the brand messaging lead for all influencer-facing communications, ensuring creator briefs, talking points, and campaign narratives align with Anthropic and Claude's broader brand and comms strategy
Develop scalable frameworks for vetting and onboarding new ambassador partners, evaluating for brand alignment, audience fit, creative quality, and long-term partnership potential
Collaborate cross-functionally with Brand, Creative, Communications, Events, and Product Marketing teams to align influencer programs with broader marketing initiatives and campaign calendars
Track and report on program health — including ambassador engagement, brand sentiment, content reach, and qualitative impact — using insights to continuously refine the program
Stay current on creator economy trends, platform shifts, and emerging voices to keep Anthropic's brand influencer strategy ahead of the curve