"7 in the City" Influencer & Lead Storyteller

News-Press & Gazette Company•El Paso, TX

12d

About The Position

Are you the person everyone follows to find the best-kept secrets in the city? Do you know how to stop a thumb-scroll in the first three seconds? We aren’t looking for a traditional reporter; we are looking for a high-energy Brand Influencer and Multimedia Storyteller to become the face of “7 in the City.” The "7 in the City" brand is the heartbeat of our community (Check it out! @kviaabc7news). This isn’t a seat at a news desk—it’s a creative mission. You will be the digital bridge between KVIA-TV’s brand and the Borderland, acting as a passionate advocate for local culture and businesses. We need a self-starting visionary who can take a lifestyle concept and turn it into a viral, cross-platform movement.

Requirements

Proven Influencer Track Record: You must have a demonstrable history of growing an audience or shaping a brand (either for a company or your own personal brand). We want to see your metrics, your portfolio, and your "vibe."
Natural On-Camera Persona: You are authentic, relatable, and polished without feeling "scripted." You understand how to engage an audience, not talk at
Technical Content Mastery: You are an agile "one-person production house." You are expert-level in mobile cinematography, lighting, and non-linear editing (CapCut, Premiere, etc.).
Creative Autonomy: You don't wait for an assignment. You are a self-directed organizer who manages your own content calendar and hits deadlines without a boss over your shoulder.
The "Designer's Eye": You have a sophisticated sense of style and branding. You know what looks good, what’s on-trend, and how to maintain a cohesive visual identity.
Degree in Journalism, Communications, Marketing or a related field.
Proven experience as a Social Media Influencer or Content Creator.
Valid driver’s license and a clean driving record.
Ability to lift and carry equipment (cameras, tripods, lighting).
A portfolio or reel that showcases your storytelling, personality, and creative visual style.

Nice To Haves

Bilingual, Bicultural? Not a must, but it would sure be helpful in this heavily Hispanic community.

Responsibilities

Content Evolution: Conceptualize, shoot, and edit high-impact, aesthetic vertical video and digital stories that highlight the pulse of businesses.
Brand Ambassadorship: Serve as the relatable, energetic "Face of the City," representing our lifestyle brand on-camera and at community events.
Audience Architect: Take full ownership of the "7 in the City" social ecosystem. You aren't just posting; you are building a community through high-quality interaction and trend-setting content.
Multi-Platform Strategy: Act as a lead social media strategist. You understand the nuances of the TikTok vs. Instagram vs. YouTube algorithms and optimize every piece of content for maximum engagement.
Visual Aesthetics: Utilize CapCut, Adobe Creative Suite, and Canva to design professional-grade graphics, overlays, and transitions that make our content look like a premium digital production.
Agile Content Creation: Thrive in a fast-paced, "always-on" digital environment where you pivot based on what’s trending today.

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