Influencer Branded Content Sr lead

PMG • New York, NY

2d

About The Position

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
At PMG, our Influencer team helps brands show up in culture in ways that feel real, relevant, and memorable. In this role, you’ll lead influencer and branded content work for NIKE, partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build programs that connect brand ambition with what matters to fans, athletes, and communities.
This role is especially focused on the world of soccer, so you’ll work closely with partners who understand the sport, its culture, and the people who shape it. You’ll help guide how NIKE shows up through creators, football talent, and storytellers across social, digital, and broader brand moments.
As a Director, you’ll also be a leader within PMG—supporting team growth, guiding cross-functional collaboration, and helping raise the quality and consistency of influencer work across the account.

Requirements

• 8+ years of experience in influencer marketing, branded content, or creator strategy, including leadership experience, with a bachelor’s degree or equivalent work experience.
• Strong experience leading influencer programs for major brands, with the ability to guide strategy, execution, and client partnership at a senior level.
• Deep experience working within the sport of soccer, including a strong understanding of the creator landscape, athlete and talent partnerships, and the communities and conversations that shape the game.
• A clear point of view on how NIKE should show up through influencers, creators, and branded content in ways that feel distinctive, thoughtful, and culturally aware.
• Strength in influencer marketing strategy, content development, contract review, project leadership, and presentation.
• Experience managing relationships with creators, agents, partners, and clients with professionalism, warmth, and sound judgment.
• Strong understanding of social platforms, influencer tools and dashboards, advertising standards, and campaign measurement.
• A detail-oriented and organized approach, with the ability to lead complex work while keeping quality high.
• Experience leading teams, supporting growth, and creating an environment where people can do strong, thoughtful work.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

• Lead influencer strategy for the NIKE account, with a strong focus on soccer, ensuring programs are rooted in the sport, the culture around it, and the audiences NIKE wants to reach.
• Build and guide creator and talent programs from early planning through activation, including talent identification, negotiations, approvals, execution, and reporting.
• Serve as a senior client partner, bringing clear recommendations, strong presentations, and thoughtful guidance throughout the life of each campaign.
• Shape creator strategies that feel authentic to NIKE and credible within soccer communities, from elite athletes to emerging voices and culture drivers.
• Partner with media, analytics, creative, and strategy teams to ensure influencer programs are connected, measurable, and aligned with broader brand and business goals.
• Use performance results, platform insights, and cultural signals to improve programs over time and identify new opportunities.
• Lead and develop team members while helping strengthen PMG’s influencer approach, tools, and ways of working across the business.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees