Influencer Coordinator (NA)

The Inkey List•La Habra, CA

1d•Remote

About The Position

At The INKEY List, we make high-performance skincare simple, accessible and ingredient led. We’re a challenger brand built on education, transparency and community, and we believe in empowering people to make informed skincare decisions. We are looking for an organized, proactive, and digitally savvy Influencer Coordinator to support the execution and growth of our global influencer marketing strategy. Role purpose The Influencer Coordinator will support the day-to-day management of influencer campaigns, gifting programmes and creator partnerships. This role is ideal for someone who lives and breathes social media, understands beauty culture, and thrives in a fast-paced, collaborative environment. You’ll support the NA Influencer Senior Manager and work closely wider Marketing, Social and PR teams to help scale impactful, data-driven creator relationships that drive awareness, engagement and conversion. Why this role Influencer marketing is a critical growth driver for The INKEY List. As a digitally native brand, our community and creator relationships sit at the heart of how we build trust, drive cultural relevance, and convert new customers globally. This role is essential in helping us scale our influencer program with structure, creativity, and performance focus. The Influencer Coordinator will play a key part in strengthening creator relationships, elevating campaign execution, and ensuring our partnerships deliver measurable impact across awareness, engagement and revenue. It’s an opportunity to join a fast-growing team at a pivotal moment — helping shape how The INKEY List shows up across social platforms and continues to lead ingredient-led education in a crowded beauty landscape. The INKEY team At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.

Requirements

1–2 years' experience in influencer marketing, social media or PR (beauty experience preferred)
Strong understanding of TikTok, Instagram and creator culture
Highly organized with strong project and time management skills
Confident communicator with excellent written and verbal skills
Data-literate and comfortable working with performance metrics
Proactive, solutions-oriented mindset
Passion for skincare and ingredient-led beauty

Responsibilities

Support the planning and execution of paid and organic influencer campaigns across Instagram, TikTok and emerging platforms
Coordinate campaign timelines, briefs, contracts and deliverables
Assist with influencer communications, ensuring a best-in-class creator experience
Track content approvals and ensure assets align with brand guidelines
Assist with events and invites as needed
Manage influencer gifting lists and product send-outs, ensuring each campaign is added into influencer platform (Traackr) for tracking
Continuously discover new influencers and grow INKEY’s US database
Coordinate product allocations with warehouse and supply teams
Track organic coverage and maintain accurate reporting
Research and identify new influencers that are aligned with the brand values
Support in nurturing long-term creator relationships
Following up outreach communications
Ensure influencers receive product replenishment as needed
Provide best in class customer service
Assist with ambassador and affiliate program coordination
Monitor campaign performance (engagement, reach, EMV, conversions)
Maintain up-to-date tracking documents and dashboards
Provide post-campaign analysis and insights to inform future strategy
Stay ahead of beauty and social trends, emerging creators and platform updates
Share relevant insights with the wider team
Support competitive analysis and benchmarking