Influencer & Collab Coordinator (Americas)

Kayali•New York, NY

About The Position

The Influencer & Collab Coordinator will support the execution of influencer marketing and brand collaboration initiatives to drive awareness and engagement for KAYALI across the Americas. This role requires a highly organized, relationship-oriented individual with a strong interest in the beauty and fragrance industry. This individual will focus on high-touch influencer engagement, master influencer list management, product coordination for seedings and activations, and day-to-day support of the Influencer & Collab Manager to ensure seamless execution across campaigns and activations.

Requirements

Bachelor’s degree in Marketing, Communications, or related field preferred
1–2 years of experience in influencer marketing, social media, or related roles
Strong relationship-building and communication skills
Comfort with data tracking and basic analysis
Interest in the beauty and fragrance industry and awareness of key creators
Strong organizational skills with the ability to coordinate multiple projects at once
Proficiency in Microsoft Office especially Excel and PowerPoint
A collaborative, proactive, and solution-oriented mindset

Nice To Haves

Familiarity with influencer tools like Tribe Dynamics a plus

Responsibilities

Support the development and execution of influencer strategies aligned with KAYALI’s marketing calendar and global brand objectives
Support efforts to drive KAYALI’s Earned Media Value (EMV) by assisting with influencer campaign execution, tracking, and reporting
Manage and maintain the KAYALI Americas master influencer list, ensuring accuracy and ongoing updates
Support influencer event guest lists, including outreach tracking, RSVPs, and follow-ups
Support high-touch influencer engagement, including communications, gifting coordination, and relationship maintenance
Order, track, and coordinate product shipments for influencer seedings, agency needs, and events
Support influencer agencies by coordinating logistics, timelines, and required materials
Assist the Influencer & Collab Manager with day-to-day planning, execution, and reporting
Utilize tools such as Brand Watch and Tribe Dynamics to support tracking and reporting of influencer activity
Track influencer participation, content, and deliverables to support performance reporting
Collaborate with cross-functional teams to ensure alignment and smooth execution of influencer activations
Monitor industry trends, creators, and competitive activity to support team planning
Support budget tracking, including invoice tracking and reconciliation support