Influencer BD Manager, Shopbop

Amazon•New York, NY

About The Position

Shopbop is looking for a detail-oriented and enthusiastic Influencer Business Developmet Manager to support the Shopbop Influencer Program. This role will serve as the primary business partner to a portfolio of influencers, driving growth through strategic relationship management, sales performance analysis, creative collaboration, and program innovation. The ideal candidate is both analytically minded and deeply embedded in the influencer landscape, with a proven ability to build partnerships that drive measurable business results.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Bachelor's degree or equivalent

Nice To Haves

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process

Responsibilities

Serve as the primary point of contact for influencers and agencies, ensuring alignment on business objectives, compensation structure, and growth targets.
Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition.
Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals.
Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership.
Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion.
Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns.
Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements.