Industrial Print Americas Campaign Manager

HP•Houston, TX

21d•$104,800 - $158,250

About The Position

This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees.

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Nice To Haves

Responsibilities

Translates marketing strategies into marketing plans and develops marketing plan budgets.
Drives market research to understand local consumer behavior, preferences, and trends.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.