Human Resources Generalist

Marine Specialties•Gainesville, GA

3d•Onsite

About The Position

Shorelife Brands is a mid-market fund focused on acquiring and building brands in the Marine Industry. Our portfolio companies deliver exceptional products and services that elevate our customers' shorefront lifestyle experiences. Why Work at Shorelife? Working at Shorelife offers the unique opportunity to be part of a dynamic mid-market fund dedicated to acquiring and developing outstanding brands within the Marine Industry. At Shorelife, we are collaborative go-getters who have high impact roles. This means you will have exposure to supportive leadership and opportunities for growth and development. If you are passionate about making an impact in a vibrant and growing sector, while working with a team committed to excellence and innovation, Shorelife Brands provides an exciting and fulfilling environment to grow your career. Overview: The Human Resources Generalist provides day-to-day support across multiple HR functions for all entities within the portfolio. This role helps ensure consistent processes, timely service, and compliance across the organization. The Generalist works closely with the HR Director, local managers, and Shared Services to handle employee relations, onboarding, benefits support, HR administration, and policy execution. Scope of responsibilities may expand based on experience, demonstrated capability, and organizational needs.

Requirements

Bachelors degree in HR, Business, or related field preferred; equivalent experience considered
2+ years of progressive HR experience; experience level and scope may vary based on background
Working knowledge of employee relations, recruiting, benefits, and HR compliance
Strong communication skills, professionalism, and attention to detail
Ability to manage competing priorities across multiple locations
Proficiency with HRIS systems and Microsoft Office Suite
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of employment visas.
Office-based with regular on-site presence expected
Occasional travel within the portfolio may be required

Responsibilities

Employee Relations & Support Serve as a first point of contact for employee questions and concerns across assigned entities
Support and assist with employee relations matters, including documentation, investigations, and follow-up actions
Maintain a regular on-site presence and build strong working relationships with employees and managers
Recruitment & Onboarding Partner with the HR Director on recruiting efforts, including job postings, applicant screening, interview coordination, and candidate communication
Participate in job fairs, local hiring events, and community outreach initiatives
Support proactive sourcing efforts and talent pipeline development
Coordinate onboarding activities, including new-hire paperwork, I-9/E-Verify, HRIS entry, and first-day readiness
Assist with new-hire orientation and first-week onboarding support
HR Administration & Compliance Maintain accurate employee records, personnel files, and HRIS data
Assist with tracking performance reviews, corrective actions, and other HR processes
Support compliance with federal and state requirements, including I-9s, E-Verify, and required postings
Benefits & Leave Support Provide employee guidance during open enrollment and qualifying life events
Coordinate with benefits partners and Shared Services on eligibility, deductions, and claims questions
Assist with leave administration, including FMLA and other approved leaves
Support annual audits and compliance activities (ACA, ERISA notices, retirement plan tasks, etc.)
Training, Payroll & Projects Assist with scheduling and tracking required training and safety initiatives
Partner with payroll on employee updates, corrections, and communications
Contribute to HR projects, reorganizations, and multi-entity integration efforts
Provide support for other Shared Services HR functions as needed