Housing Marketing & Communications Coordinator

CSU Careers•Sacramento, CA

14h•Onsite

About The Position

The Housing Marketing & Communications Coordinator develops and implements comprehensive marketing and communication strategies that promote University Housing programs, services, and events. This position ensures alignment with University brand standards and Housing’s mission, while using research and data to inform campaigns. The incumbent manages all aspects of digital and print media, including content creation, social media engagement, website updates, and multimedia production. In addition, the Coordinator supports student recruitment and retention through targeted marketing initiatives, housing tours, event coordination, and partnership with campus departments such as Admissions, Outreach, and various departments within the Division of Student Affairs. This role supports the residential experience and strengthens the visibility of University Housing across platforms and audiences by providing lead work direction to student assistants and by working collaboratively with vendors. The Coordinator serves as a liaison with campus partners and serves on department and university workgroups.

Requirements

Equivalent to a Bachelor’s degree in marketing, communications, graphic design, public relations, or a related field
Two years of progressively responsible experience in marketing, communications, or event promotion.
Experience providing lead work direction and training to student staff or equivalent.
Demonstrated ability to develop and implement marketing and communication strategies across digital and print platforms.
Proficiency with Adobe Creative Cloud, Canva, Microsoft Office Suite, and social media management tools.
Strong written and verbal communication skills with attention to detail and brand consistency.
Proven ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
Ability to collaborate effectively with diverse campus partners, vendors, and stakeholders.
Knowledge of branding, design principles, and data-driven marketing practices within an educational or public service setting.
Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community.
Ability to travel within California for University events.
Ability to attend and work events on nights and weekends.
Ability to pass a background check.

Nice To Haves

Master’s degree in marketing, communications, public relations, or a related field.
Three or more years of professional experience in marketing, communications, or event coordination, preferably in a higher education or housing environment.
Experience with content management systems (CMS) and email marketing platforms (e.g., Constant Contact, Mailchimp).
Familiarity with photography, videography, and multimedia production for promotional use.
Knowledge of market research methods and experience using analytics tools (e.g., Google Analytics, social media insights) to guide strategy.
Experience coordinating large-scale campus events or student recruitment initiatives.
Strong understanding of diversity, equity, and inclusion principles in marketing and communications.
Experience managing vendor relationships and marketing budgets.
Experience in a university housing program.

Responsibilities

Develops and implements comprehensive marketing and communication strategies that promote University Housing programs, services, and events.
Ensures alignment with University brand standards and Housing’s mission, while using research and data to inform campaigns.
Manages all aspects of digital and print media, including content creation, social media engagement, website updates, and multimedia production.
Supports student recruitment and retention through targeted marketing initiatives, housing tours, event coordination, and partnership with campus departments such as Admissions, Outreach, and various departments within the Division of Student Affairs.
Provides lead work direction to student assistants and by working collaboratively with vendors.
Serves as a liaison with campus partners and serves on department and university workgroups.