Hospice Marketing Liaison

Hospice of the North Coast • Carlsbad, CA

2d

About The Position

The Hospice Marketing Liaison serves as a key ambassador for Hospice of the North Coast within hospitals, skilled nursing facilities, assisted living communities, and the greater North County region. This role blends relationship development, community education, and strategic outreach to increase referrals and support sustained organizational growth. The Liaison is responsible for cultivating new referral sources, strengthening existing partnerships, and representing HNC's mission with professionalism, passion, and purpose. With a strong understanding of senior care and healthcare marketing, this individual plays a vital role in connecting families and providers with timely, compassionate hospice and palliative care services.

Requirements

• Excellent communication, public speaking, and relationship building abilities
• Self-motivated with strong organizational and time management skills
• Ability to work independently while supporting team objectives
• Valid driver's license, reliable vehicle, and current auto insurance

Nice To Haves

• A college degree in gerontology, nursing, healthcare, business, marketing, or education is preferred
• Two or more years of healthcare sales or marketing, care management, or senior care industry experience is preferred. However, if you are a new graduate with sales experience, strong drive, and a mission-driven passion, we would be happy to meet with you to discuss a future in this industry.
• Experience in hospice, home health, home care, or related healthcare fields strongly preferred
• Bilingual English and Spanish is a plus

Responsibilities

• Grows market mix and obtains new referral sources for HNC
• Drives referral growth by meeting established benchmarks and outreach goals
• Conducts outside marketing calls to potential and existing referral sources
• Generates and implements quarterly strategic outreach plans
• Completes and documents all call activity, CRM entries, and administrative tasks accurately and on time
• Promotes and positions HNC programs and services to assisted living communities, skilled nursing facilities, hospitals, clinics, physician practices, and civic organizations
• Coordinates and delivers educational in services to healthcare professionals and community groups
• Provides accurate information on hospice eligibility, palliative care, and HNC differentiators
• Builds and nurtures strong external and internal relationships that support collaboration and trust
• Provides ongoing customer service to assisted living and skilled nursing facilities
• Assists with care coordination to ensure seamless communication between partners and HNC's clinical team
• Introduces and educates families, individuals, and community members about hospice and palliative care
• Reflects HNC's philosophy of excellence in all interactions
• Represents HNC at community events, professional functions, and outreach activities

Benefits

• 100% Employer-paid Medical, Dental, and Vision coverage
• Matching 401K Plan
• Free Life Insurance and LTD plan
• Continuous professional development and training
• Generous PTO Accrual
• Holiday Pay
• Employee Assistance Program (EAP)
• Small service area for facility management

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level