Hospice Business Development Representative for Metrowest and East

Faith & Family Hospice • Marlboro, MA

5d

About The Position

Hospice Business Development Representative Primary Function: The Business Development Representative is an experienced hospice sales/marketing professional whose primary function is to develop relationships and create sustaining business relationships with SNFs, ALFs, Hospitals, and physician practice groups resulting in hospice referrals/admissions. Success in this position is gained by direct relationships built by marketing efforts and relationships. ESSENTIAL JOB FUNCTIONS: Work closely with the Director of Business Development to develop and execute a successful marketing strategy. Develop and implement a weekly pre-call plan. Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients/residents/families and educate as applicable. Develop and maintain relationships in assigned territory to maintain constant visibility of Faith & Family Hospice programs and services. Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics/issues, or other healthcare related topics. Discuss Care Plan Oversights with providers. Gather and review clinical documentation to determine eligibility in collaboration with the Admissions Nurse and other team members. Troubleshoot real or perceived problems that could impact patient referrals. Provide excellent customer service and prompt resolutions of any service issues/failures. Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source. Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable. Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested. Complete Patient Narrative for each patient/family meeting. Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs. Collaborate with the clinical team to review programs and strategies aimed at increasing census. Ensure Faith & Family Hospice staff remains informed of current marketing directions and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources. Identifies opportunities to improve the level of service provided by the agency. Performs on-going evaluations of current systems and processes and makes recommendations for improvement. Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing. Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness. Participate in Faith & Family Hospice new employee orientation as requested. Track daily marketing activity in CRM, Trella Health. Performs other duties, tasks or responsibilities as required, assigned, or directed. Service area Central, Middlesex and Worcester County

Requirements

• Commitment to the hospice philosophy of care.
• Bachelor's Degree or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration or related field, required; a successful record in outside sales/marketing highly desirable.
• Minimum of two (2) years successful and proven sales/marketing experience in hospice or healthcare.
• Solid analytical, organizational, and people skills to effectively identify referral source problem areas, develop appropriate courses of action, and convey same to client.
• Must be self-motivated and driven to make a difference.
• Excellent listening skills, patience, and ability to show empathy to patients and families.
• Ability to work remotely with great autonomy.
• Desire to work in a culture of teamwork and collaborate with interdisciplinary teams.
• Must be computer fluent and able to use email, and Microsoft Word, Excel, EMR.
• Ability to learn Applicant Tracking System, DocuSign, and Wellsky.
• Ability to work as an integral member of the Faith & Family Hospice team with integrity, professionalism, and respect.
• Current driver's license and clean driving record.
• Reliable transportation a must.
• Willing to travel throughout full-service area.
• Compliant with health screening and vaccination requirements of organization and position, including TB screening.

Responsibilities

• Work closely with the Director of Business Development to develop and execute a successful marketing strategy.
• Develop and implement a weekly pre-call plan.
• Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients/residents/families and educate as applicable.
• Develop and maintain relationships in assigned territory to maintain constant visibility of Faith & Family Hospice programs and services.
• Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics/issues, or other healthcare related topics.
• Discuss Care Plan Oversights with providers.
• Gather and review clinical documentation to determine eligibility in collaboration with the Admissions Nurse and other team members.
• Troubleshoot real or perceived problems that could impact patient referrals.
• Provide excellent customer service and prompt resolutions of any service issues/failures.
• Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
• Represents Faith & Family Hospice at professional events.
• Prepare and host presentations, if applicable.
• Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
• Complete Patient Narrative for each patient/family meeting.
• Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs.
• Collaborate with the clinical team to review programs and strategies aimed at increasing census.
• Ensure Faith & Family Hospice staff remains informed of current marketing directions and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources.
• Identifies opportunities to improve the level of service provided by the agency.
• Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
• Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
• Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness.
• Participate in Faith & Family Hospice new employee orientation as requested.
• Track daily marketing activity in CRM, Trella Health.
• Performs other duties, tasks or responsibilities as required, assigned, or directed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level