Home Improvement Financing Marketing Manager

Regions Bank•Salt Lake City, UT

About The Position

At Regions, the Home Improvement Financing Marketing Manager is responsible for leading a team of marketing professionals as part of Home Improvement Financing’s Marketing and Contractor Training Division. The role is responsible for driving results by building, executing and monitoring effective marketing functions. This position oversees advertisement, various marketing campaigns, client communications, sales promotions, direct mail, social media, and online presence. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.

Requirements

Bachelor's degree in Marketing or related field and eight (8) years of experience in marketing
Or Associate's degree in Marketing or related field and ten (10) years of experience in marketing
Or High School Diploma or GED and twelve (12) years of experience in marketing
Management experience
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to supervise and manage a team
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Knowledgeable of marketing principles and measurement
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Graduate degree in related field

Responsibilities

Contributes to strategic direction and planning including annual marketing strategies to set marketing goals and objectives
Assists with the delivery of the value proposition and go to market strategy to contribute to the growth of the company
Takes responsibility for planning, organizing, training, staffing, and managing marketing functions to achieve the company’s objectives
Oversees risk and compliance of material produced by marketing
Ensures company projects a consistent marketing message that is in line with the company's needs
Develops vertical market strategies to capture increased market share
Achieves business line goals and initiatives with a focus on revenue generation and product development
Oversees the campaign management for email, direct mail, digital, and other mediums
Takes responsibility for public relations efforts including industry articles, press releases, and advertorials
Manages development of marketing communication and client-facing material
Develops trade show strategies
Leads generation initiatives
Initiates and supervises special projects