Home Improvement Financing Marketing Channel Strategist

Regions Bank•Salt Lake City, UT

2d•$117,380 - $150,670•Onsite

About The Position

At Regions, the Home Improvement Financing Marketing Channel Strategist provides decision support and direct marketing campaign execution to support marketing needs for the company. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner. An experienced marketing professional that brings deep understanding and passion for strategic messaging, positioning and customer personas. Supports Home Improvement Financing (HIFi) marketing objectives by ensuring all messaging for HIFi solutions is on brand, on strategy and aligned to business objectives. This role partners closely with our campaign/channel managers and our content production team to translate strategy into clear messaging frameworks, objectives and deliverables. Key responsibilities of the Brand Strategist will be to research and develop customer personas to elevate our messaging impact. Also to review and approve marketing content across multiple channels, facilitating clarity, consistency and regulatory compliance. This role collaborates with HIFi’s product, sales and compliance stakeholders to help our team simplify our complex financial offerings into clear contractor-focused messages.

Requirements

Bachelor’s degree in Marketing or related field and eight (8) years of Marketing or related experience
Or Associate's degree in Marketing or related field and ten (10) years of Marketing or related experience
Or High School Diploma or GED and twelve (12) years of Marketing or related experience
Strong knowledge of the financial services industry and applicable products, services, and data
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Advanced verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Responsibilities

Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution
Acts as a player/coach
May lead and manage a team of marketing professionals