Healthy Living Director

Greater Green Bay YMCA•Green Bay, WI

14h

About The Position

Under the direction of the Branch Executive, the Healthy Living Director provides strategic leadership, direction, and oversight for all Healthy Living programs, including group exercise and wellness initiatives. This role designs and implements high-impact programs that foster member engagement, encourage long-term retention, and strengthen overall well-being. The Healthy Living Director supports targeted initiatives for Seniors and contributes to broader community health efforts, such as worksite wellness and chronic disease prevention programs. Core program areas include personal training, small group training, new member onboarding, and cultivating a vibrant, inclusive wellness culture across the branch.

Requirements

Four-year degree preferred; areas of study may include exercise science, physiology/kinesiology, health and wellness, or physical education. 6–8 years of experience in personal training, exercise physiology, or wellness coaching may be considered in lieu of degree.
Current or previous Personal Training Certification from a nationally accredited organization required; must be obtained within the first 6 months of employment if not current.
Supervisory or leadership experience required.
Experience in program development required.
Strong administrative, organizational, math, and computer skills with high attention to detail.
Ability to prioritize workload, meet deadlines, and maintain confidentiality of records.
Ability to work a schedule aligned with departmental and facility needs.
Willingness to support group exercise classes by filling in as needed.

Nice To Haves

Experience in group exercise preferred.

Responsibilities

Supervise, train, and support staff in personal training, small group training, and new member onboarding to ensure consistent delivery of high-quality, inclusive wellness experiences that promote member engagement and program success.
Manage day-to-day operations of the Wellness Center by overseeing staffing, schedule flow, and program execution to ensure a clean, safe, and engaging member environment.
Manage the Healthy Living budget by monitoring expenses, forecasting needs, and aligning spending with organizational priorities so that resources are used responsibly and financial goals are consistently met.
Design and maintain personal training services by ensuring programs are safe, progressive, and individualized so members can effectively work toward their personal health goals.
Monitor trainer performance by tracking billable hours, client retention, revenue generation, and package sales to strengthen departmental outcomes and the branch’s financial sustainability.
Collaborate with Healthy Living Directors across the association to implement standardized practices so that all wellness programs maintain consistency, quality, and alignment with YMCA goals.
Promote Healthy Living initiatives through internal communication and community partnerships to increase awareness, participation, and overall community impact.
Evaluate Group Exercise effectiveness by analyzing attendance trends, participation levels, class scheduling, and program variety to ensure offerings remain responsive to member needs.
Maintain high standards in the Wellness Center by ensuring equipment cleanliness, functionality, and safety so members experience a reliable and welcoming fitness environment.
Lead and engage staff in the YMCA’s Annual Giving Campaign by providing coaching and outreach support to strengthen donor relationships and advance the Y’s philanthropic goals.
Serve as a rotating Leader on Duty by overseeing facility operations, addressing member concerns, and ensuring safety and cleanliness to support a positive member experience.