Health Tech Social Media Specialist/Manager

Welldoc Inc • Columbia, MD

114d • $75,000 - $100,000

About The Position

We’re seeking a Social Media Lead to take ownership of our social media strategy, content, and performance across B2B and B2C audiences. This role is ideal for a results-driven professional who combines a passion for creating compelling content with the analytical skill to manage, optimize, and scale paid media campaigns across key platforms. This role will use data to translate performance into actionable insights that drive significant business results. You’ll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc’s voice in the market, strengthen engagement, and position us as a thought leader in digital health.

Requirements

• Minimum 4 years of experience managing social media programs, ideally within healthcare, digital health, or health tech.
• Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
• Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma.
• Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation.
• A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations.
• Familiarity with AI-driven tools for content creation and performance optimization.
• Excellent writing and storytelling skills with a natural ability to adapt tone and style for different audiences.
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance for social content.
• Proficiency with video editing tools (Premiere Pro, CapCut, or similar).
• Knowledge of SEO principles and how they connect to social content strategy.
• Familiarity with social listening and audience engagement platforms.

Responsibilities

• Build and execute a comprehensive social media strategy that aligns with both B2B and B2C goals.
• Design and produce engaging messaging and content across formats to convey Welldoc’s story and point of view.
• Execute the social media/paid media components of integrated marketing campaigns and press releases.
• Partner with corporate communications to identify and leverage key industry themes.
• Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation.
• Use AI-powered tools to scale content creation and personalize messaging.
• Cultivate the social presence of our executive team.
• Monitor and analyze performance metrics, preparing reports and actionable insights.
• Work closely with cross-functional teams to ensure social media content aligns with company goals.
• Manage the social content calendar and ensure timely execution of campaigns.
• Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends.
• Act as the internal subject matter expert on social media and paid advertising.

Benefits

• Generous PTO
• Medical insurance
• Dental insurance
• Vision care
• Life and disability insurance
• Retirement benefits
• Opportunity to participate in health savings accounts and/or dependent care accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees