Health Systems Marketing Director

Guardant Health•Palo Alto, CA

40d•Hybrid

About The Position

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook. Director, Health System Marketing – Shield Position Summary This role will lead the development and execution of Shield’s health system marketing strategy and tactics, driving adoption through partnerships, population health alignment, and demonstrating economic value. This role will bridge commercial, clinical, and payer insights to position Shield as a first-line option within system-level CRC screening programs. The ideal candidate is an experienced diagnostics or healthcare marketing leader who understands B2B health system dynamics, has built programs for C-suite and population health stakeholders, and can translate clinical data into value-driven, system-ready narratives.

Requirements

Bachelor’s degree in Marketing, Business, or a related field with 8+ years of marketing experience.
Proven track record of developing and executing B2B marketing strategies targeting health systems, IDNs, or ACOs.
Deep understanding of system decision-making dynamics and population-health value levers.
Strong analytical, storytelling, and stakeholder management skills.

Nice To Haves

MBA or advanced degree.
Healthcare marketing experience in diagnostics, medical devices, biopharma or population health settings.
Familiarity with quality metrics, guidelines, and coverage adoption dynamics.

Responsibilities

Strategic Leadership & Planning Develop and own the Health Systems Marketing Plan for Shield, aligning with the overall brand and business strategy.
Partner cross-functionally (i.e Strategic Account Manager (SAM) leadership, Medical Affairs, Health Economics, Policy) to build the operational and economic case for early health system adoption.
Support identifying and prioritizing target Health Systems using defined selection criteria and market insights.
Voice of Customer & Engagement Strategy Develop a Voice of Customer platform to gather insights on the ‘One Guardant’ Field engagement, identifying opportunities to strengthen ways of working, messaging, and solutions to stay competitive.
Leverage resources (e.g., HIRC) to monitor the effectiveness of SAMs with Health System stakeholders.
Engage with Health System societies, media and educational service organizations to drive Voice of Customer, share best practices and gain insights from relevant C/D-suite customers
Establish an Engagement and Insights Council of Health System C/D leaders to provide real-time feedback on topics like value proposition, tools, and best practice initiatives.
Account-Based Marketing & Campaign Execution Create and optimize ABM strategies by co-developing, co-branding/marketing with unique health systems on materials like case studies and best practice compendium
Collaborate with agencies and performance marketing to develop multi-channel content, tools and measurement frameworks.
Sales Enablement & Field Support Partner with SAM leadership to develop messaging, tools, and training that enable Shield adoption within health systems and support field training execution
Oversee development of SAM sales decks/aids/tools, objection-handling guides and battle cards.
Develop impactful modeling tools with key partners for SAMs to use externally Insights, Analytics & Optimization
Collaborate with Market Analytics to conduct qualitative and quantitative research, synthesizing insights into actionable strategies.
Define and track KPIs across the full funnel (awareness → conversion → adoption) to optimize engagement and performance.
Partner with Medical and Policy teams to identify gaps for evidence generation and align marketing strategies with emerging data, guidelines, and access trends.