Health Systems Marketing Director

Guardant Health•Palo Alto, CA

48d•Hybrid

About The Position

This role will lead the development and execution of Shield’s health system marketing strategy and tactics , driving adoption through partnerships, population health alignment, and demonstrating economic value. This role will bridge commercial, clinical, and payer insights to position Shield as a first - line option within system-level CRC screening programs. The ideal candidate is an experienced diagnostics or healthcare marketing leader who understands B2B health system dynamics, has built programs for C-suite and population health stakeholders, and can translate clinical data into value-driven, system-ready narratives.

Requirements

Bachelor’s degree in Marketing , Business, or a related field with 8 + years of marketing experience .
Proven track record of developing and executing B2B marketing strategies targeting health systems, IDNs, or ACOs.
Deep understanding of system decision-making dynamics and population-health value levers.
Strong analytical, storytelling, and stakeholder management skills.

Nice To Haves

MBA or advanced degree.
Healthcare marketing experience in diagnostics, medical devices, biopharma or population health settings .
Familiarity with quality metrics, guidelines, and coverage adoption dynamics.
Strategic and execution-oriented leader.
Collaborative partner across commercial and medical/ scientific teams.
Strong communicator capable of influencing executive stakeholders.
Passionate about improving cancer screening equity and outcomes.

Responsibilities

Develop and own the Health Systems Marketing Plan for Shield, aligning with the overall brand and business strategy.
Partner cross-functionally ( i.e Strategic Account Manager (SAM) leadership , Medical Affairs, Health Economics, Policy) to build the operational and economic case for early health system adoption.
Support i dentif ying and prioritiz ing target Health S ystems using defined selection criteria and market insights.
Develop a Voice of Customer platform to gather insights on the ‘One Guardant’ Field engagement, identifying opportunities to strengthen ways of working, messaging, and solutions to stay competitive.
Leverage resources (e.g., HIRC) to monitor the effectiveness of SAMs with Health System stakeholders.
En gage with Health System societies , media and educational service organizations to drive Voice of Customer, share best practices and gain insights from relevant C/D-suite customers
Establish an Engagement and Insights Council of H ealth S ystem C /D leaders to provide real-time feedback on topics like value proposition, tools, and best practice initiatives .
Create a nd o ptimize ABM strategies by co-develop ing , co-branding /marketing with unique health system s on materials like case studies and best practice compendium
Collaborate with agencies and performance marketing to develop multi-channel content , tools and measurement frameworks.
Partner with SAM leadership to develop messaging, tools, and training that enable Shield adoption within health systems and support field training execution
Oversee development of SAM sales decks /aids/tools , objection-handling guides and battle cards .
D evelop impactful modeling tools with key partners for SAMs to use externally
Collaborate with Market Analytics to conduct qualitative and quantitative research, synthesizing insights into actionable strategies.
Define and track KPIs across the full funnel (awareness → conversion → adoption) to optimize engagement and performance.
Partner with Medical and Policy teams to identify gaps for evidence generation and align marketing strategies with emerging data , guidelines, and access trends.